Marketing Insight Analyst
Join All Response Media as a Marketing Insight Analyst, working at the heart of planning, modelling and measurement for Omaze, one of our largest and most high-profile international clients.
We’re looking for a Marketing Insight Analyst to join our Planning & Insight team, working hands-on with data to solve meaningful marketing challenges for Omaze. This is a role for someone who enjoys getting close to the numbers, building models, and turning complexity into clarity for senior stakeholders.
You’ll work across TV, CTV, digital and offline channels, evaluating full-funnel performance and helping guide optimisation, forecasting and strategic planning. From sourcing and preparing data, to building robust models and presenting insight-led recommendations, you’ll play a key role in how marketing decisions are made.
What you’ll be doing?
Data Handling & Modelling
Source, extract and prepare data from multiple systems and platforms.
Build, refine and maintain statistical models to support optimisation and forecasting.
Ensure data quality, consistency, and accuracy throughout analysis, with strong attention to detail.
Develop clear, repeatable analytical workflows that empower the team around you.
Evaluate full-funnel performance across TV, CTV, online and offline channels.
Insight Generation, Storytelling & Measurement
Interpret complex datasets and model outputs, turning findings into clear, actionable recommendations.
Produce compelling data stories that guide planning and investment decisions.
Contribute to ARM measurement frameworks, including attribution, econometrics, incrementality and test-and-learn design.
Shape media planning and optimisation through insight-led recommendations.
Client Engagement
Present insights confidently to senior stakeholders, simplifying complex analysis for non-technical audiences.
Build trusted relationships through clear communication and proactive, insight-driven advice.
Apply agency and/or client-side experience to navigate stakeholder needs effectively.
Collaboration & Innovation
Work with data engineering and data science teams to improve data access, tools and modelling approaches.
Partner with planning and buying teams to embed full-funnel, insight-driven thinking into client activity.
Contribute to a culture of learning, innovation and continuous improvement within the team.
What we’re looking for?
2+ years’ experience in insight, analytics or a related role
Strong quantitative skills with hands-on SQL experience
Confidence working with structured and unstructured datasets
A natural storyteller who can simplify complex analysis for non-technical audiences
High attention to detail, strong organisation skills, and comfort in a fast-paced environment
Strong problem-solving capability and intellectual curiosity.
Skillful in mentor junior team members and support team development.
Experience with data visualisation tools (Power BI, Tableau, DOMO) and familiarity with GDPR best practice are advantageous.
Benefits
We have some amazing benefits on offer!
🌟 Competitive salary + bonus
🏖️ 25 days holiday + bank holidays
🎉 Annual company away day & socials (we love a great team vibe!)
🥤 Drinks fridge, free fruit, Monday breakfast & Friday lunches
🩺 Private healthcare with Vitality (and 50% off at Virgin Gyms!) + eye test
🙌 Flexi Fridays + birthday time off
🏆 Long-term service rewards up to £10k & sabbaticals to travel the globe
👨👩👧👦 Life cover 4× salary, enhanced sick pay & income protection
💼 Perkbox perks & wellbeing programme
🚆 Season ticket loan + cycle-to-work scheme
🎓 Media, technical & managerial training (LinkedIn Learning, etc.)
📈 Clear progression and development roadmap
Accelerate and fast-track your career with All Response Media.
Why join ARM?
Want to work for the fastest growing performance marketing agency in the UK? Want to work with one of the most influential boards in the UK advertising industry?
All Response Media is the 14th largest marketing agency in the UK. We manage over £250M of ad spend across TV, Digital and Offline in the UK and over £100M across the EU. We provide you with the chance to work across industry-leading clients like Omaze, Brooks, Visit Orlando and Dusk, as well as high-growth potential start-ups.
Building relationships is what we’re all about. Many of our people started in entry level roles, accelerating through the business into more senior positions, including becoming Board Directors.
We strongly believe in promoting from within ARM, giving you the support, ownership and responsibility to fast track your career!
At ARM, we give our people a clear road map for your future progression and development as well as the training and support required to achieve your goals and aspirations. Come and join us and you’ll benefit from being mentored by our amazing Board and you’ll be given opportunities to work closely with Business Owners, Founders and Entrepreneurs in the industry.
We strongly encourage integration across all disciplines including Trading, SEO, Digital, Data, Systems and Offline. This means we are flexible with our people and there will be opportunities to evolve your role and place within the business to suit your skillset and career goals.