Marketing Lead - APAC Regional Marketing
Who we are is what we do.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
Summary
As Deel continues its rapid global expansion, we are seeking a dynamic and experienced marketing leader to head APAC Regional Marketing. This role will own the end-to-end marketing strategy across Asia Pacific. while overseeing two Field Marketing Managers and agency relationships across the region.
The Marketing Lead will serve as the Sales-facing orchestrator and strategic marketing leader for APAC, accountable for regional pipeline impact and responsible for orchestrating campaigns across field events, ABM, partner activations, and localized demand generation. You’ll work closely with Sales leadership to define go-to-market priorities, adapt global campaigns for local relevance, and ensure Deel shows up with impact across diverse APAC markets.
This is a highly visible, cross-functional role requiring both strategic leadership and hands-on orchestration across multiple channels.
Responsibilities
Regional Leadership & Sales Alignment
Act as the single marketing POC for APAC leaders, owning the regional GTM strategy and pipeline targets.
Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities.
Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning.
Represent APAC in global marketing forums, ensuring regional needs are championed and addressed.
Campaign Orchestration & Localization
Adapt and localize global campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos.
Own regional ABM programs in partnership with Sales and Demand Gen.
Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed.
Ensure all marketing plays are tracked, measured, and reported against pipeline goals.
Events & Field Marketing
Oversee the APAC field event portfolio (trade shows, roadshows, roundtables, dinners, and sales acceleration programs).
Incorporate virtual events (lunch & learns, Tier 3 webinars) into the regional event mix.
Ensure all field activations are aligned with global campaign themes and Sales priorities.
Partner with Global Events to integrate APAC attendance and activations at flagship events.
Provide strategic direction and oversight, while the Field Marketing Managers for APAC and for Singapore/ANZ own day-to-day execution.
Manage regional agencies and vendors for logistics, localization, and additional executional support.
Team Leadership & Development
Manage and mentor two Field Marketing Managers in-region.
Provide coaching, clear accountability, and career development focused on pipeline impact.
Oversee regional agencies for translation, localization, and campaign/event support.
Foster a high-performing, collaborative culture that aligns tightly with Sales.
Measurement & Reporting
Own pipeline impact for APAC marketing (sourced and influenced).
Track and report ROI across events, campaigns, ABM, and partner activations.
Deliver quarterly business reviews (QBRs) with Sales and Marketing leadership.
Share market insights back to global teams to improve future campaign strategy.
Qualifications
8+ years of progressive B2B marketing experience, with regional marketing or field marketing leadership in APAC.
Proven success driving pipeline impact in partnership with Sales.
Deep understanding of ABM, field events, and campaign orchestration across multiple APAC markets.
Experience managing teams and agencies across countries and cultures.
Data-driven with strong analytical skills; confident working with pipeline dashboards, ROI metrics, and attribution.
Excellent communicator with strong executive presence; able to influence senior Sales leaders.
Comfortable working in a fast-paced, global, matrixed environment.
Fluency in English required; additional APAC languages (e.g., Japanese, Mandarin) preferred.
Willingness to travel regionally (30–40%).
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Some things you’ll enjoy
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access
At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com.
This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Privacy Policy.
