Marketing Lead
Ebury helps ambitious businesses unlock global growth, and we take the same approach with our people. We encourage innovation and movement, collaboration and problem-solving, and foster an environment where everyone can feel they belong, are valued, supported and empowered to succeed.
If you’re a collaborator who wants to help transform how businesses operate globally, get in touch - we’d love to discuss how Ebury can accelerate your career so you can shape the future.
Marketing Lead
Ebury Bucharest Office - Hybrid: 4 days in the office, 1 day working from home per week
As Marketing Lead for the CEE region, you will be responsible for defining and driving the marketing strategy across Romania, Bulgaria, Hungary, and the Czech Republic. You will act as the strategic bridge between our global marketing vision and the local nuances of these four diverse markets. Working closely with the regional Sales and Partnership teams, you will lead the development of marketing plans, execute high-impact campaigns, and coordinate local activities to position Ebury as the leading fintech partner for businesses in Central and Eastern Europe. This is a hands-on leadership role for a results-oriented professional who can both strategize at a regional level and execute localized tactics effectively.
Ebury’s strategic expansion into the CEE region presents a powerful avenue to amplify brand recognition and cultivate valuable leads in some of Europe’s most dynamic economies. To capitalize on these opportunities, we require a proactive, Romanian-speaking Marketing Lead with a deep understanding of the regional business landscape. This role is instrumental in transforming our CEE presence into tangible growth, ensuring our messaging resonates from Romania to Hungary, the Czech Republic, and Bulgaria.
What you’ll do
Regional Marketing strategy & leadership:
- Strategy development: Design and implement a comprehensive marketing roadmap for Romania, Bulgaria, Hungary, and the Czech Republic, targeting financial decision-makers.
- Market Intelligence: Monitor regional trends, analyse local competitors, and identify unique opportunities to differentiate Ebury’s solutions in each specific market.
- Cross-Functional Collaboration: Align marketing goals with regional Sales and Partnership teams to ensure lead-generation activities support revenue targets.
- Performance Tracking: Own the reporting of quantitative and qualitative KPIs for the region, optimizing the marketing budget based on LTV:CAC and ROI.
- Localization: Supervise the adaptation of global campaigns to ensure cultural and linguistic relevance across the four territories.
Brand Activation & Content Generation:
- Event Management: Lead the strategy and execution of local events, trade shows, and hospitality activations across the region.
- External Communications: Oversee regional PR efforts and localized Social Media strategies to build brand authority.
- Lead Generation: Develop multi-channel campaigns (digital, content, and offline) tailored to the specific business maturity of each country in the cluster.
What you’ll need
Required
- Language Skills: Native or bilingual fluency in Romanian and full professional proficiency in English.
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Experience: 5+ years of experience in Marketing, preferably within Fintech, Financial Services, or B2B.
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Regional Knowledge: Proven experience managing marketing activities in at least two of the cluster countries (RO, BG, HU, CZ).
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Strategic Mindset: Ability to translate business goals into actionable marketing plans.
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Execution: A "hands-on" approach with the ability to manage multiple projects in a fast-paced, high-growth environment.
Desirable
- Proficiency in an additional regional language (Hungarian, Czech, or Bulgarian).
- Experience working in a global, matrix-structured organization.
- Strong network of local media and event partners in the CEE region.
Why Ebury?
- Competitive Starting Salary with an annual discretionary bonusthat truly rewards your performance from day one.
- Dedicated Mentorship: Learn directly from experienced managers who are invested in your success.
- Cutting-Edge Technology: Leverage state-of-the-art tailor made tools and systems that enable you to perform at your best.
- Clear, Accelerated Career Progression: Defined pathways to leadership and specialist roles within Ebury.
- Dynamic & Supportive Culture: Work in a collaborative environment where teamwork and personal growth are prioritized.
- Generous Benefits Package: Access competitive benefits tailored to your location, which typically include health care and social benefits.
- Central Bucharest Office: A fantastic location with excellent transport links.
Ready to launch your career with a global FinTech? Click the ‘Apply’ Today and discover your potential at Ebury!
You can also connect with me on LinkedIn - Ray Farncombe
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At Ebury Bank we value diversity in all its forms and are committed to creating an inclusive environment. All of our vacancies are open and eligible for people with disabilities.
About us
Ebury delivers sophisticated, integrated solutions — business accounts, hedging, and financing — on a single platform with a seamless workflow. Our success is built on a simple premise and singular purpose: To help businesses operate and scale globally.
Since its founding in 2009, Ebury has always been a fast-growing leader in fintech. Today, we bring together 1,800+ Eburians across nearly 70 cities and we’re always looking to add to our team.
At the heart of our offering is a proprietary platform, purpose-built to help businesses seamlessly streamline and manage global cash flow. We focus on continuous product evolution and innovation to build the infrastructure for borderless growth and help our clients scale at every stage.
The opportunities at Ebury are as diverse as our people, ranging from business development to engineering roles across our tech pillars.
We believe in inclusion. We stand against discrimination in all forms and are against the intolerance of differences that makes us a modern and successful organisation. At Ebury, you can be whoever you want to be and still feel a sense of belonging no matter your story.