Marketing Manager (Branding&Communication)

Key Focus

This role is accountable for regional marketing service delivery through the implementation of a
customised regional marketing strategy. The incumbent is individually accountable for achieving
results via the efforts of others over periods of up to a year.

Description

• Implements customised marketing strategy.
• Implements client-base management and leads strategy.
• Drives the successful marketing roll-out of new products or enhancements in regions.
• Implements processes to ensure brand integrity in areas.
• Provides region and areas with researched market intelligence to help inform sales planning process.

Key Result Areas

Brand Management:
• Implements processes to ensure brand integrity in area.
Marketing Service Delivery:
• Implements customised marketing strategy through efforts of others over periods of up to a year
• Drives the successful marketing roll-out of new products or enhancements in the regions.
• Provides region and areas with researched market intelligence to help inform the sales planning process.
Leads Management:
• Implements client-base management and leads strategy.

Team Effectiveness:

• Individually accountable for staff time, tasks and output quality, over periods of up to a year.
• Balances own priorities with directing and motivating others.
• Plans and assigns work over periods of 3 months to a year.
• Guides and directs staff to achieve operational excellence standards.
• Creates a climate for optimal performance.
• Manages performance.
• Selects potential staff to sustain customer / client service delivery.

Qualifications

Qualifications and Experience
• Relevant tertiary Marketing qualification. .
• Min. 12-15 years’ experience
• Insurance industry experience an advantage but not critical

Skills
• Excellent Communication & Presentation skills

Additional Information

Only qualified candidates will be contacted