Marketing Specialist
About Everfield
Everfield is a platform with a mission of acquiring, building and operating vertical market and specialist software companies, focused on European businesses. We invest in and provide support and best practices to software companies for them to live up to their full potential by offering a very established approach to promote growth. Everfield is looking to be the leader in European Vertical and specialist software solutions across myriad niche industries that provide mission-critical applications, services, and support to their clients. Everfield seeks to deliver innovation and growth to its acquired companies by providing best practices and operational support to help identify opportunities and install proven methodologies to accelerate customer and market share. Everfield is located throughout Europe, with offices in the UK, Germany, the Netherlands, France, Poland and Spain.
About the Company
AGroup was founded in 2008 in Riga, Latvia to help complex companies in the Baltic countries and the CEE bring consistency, trust, efficiency and alignment to cross-border
HR and payroll processes.
For nearly twenty years we have supported enterprise-grade companies in automating, standardizing, and gaining a full overview of core administrative HR and payroll in all their entities with full security. In 2024 we joined the trusted ecosystem of European software companies, Everfield, which helps us transform in a smart way to move faster.
As we grow, we’re building a marketing team that drives real impact and connects us with the organizations that need our solutions most.
About the Role
We’re looking for a motivated and open-minded B2B Marketing Specialist to join our team. Reporting to Head of Marketing, you’ll help plan and run campaigns, create content, support events, and contribute to PR initiatives. This role is perfect for you if you:
believe that true Marketing is both an independent and collaborative key company revenue-driver,
enjoy variety in your day-to-day working environment,
learn quickly and independently, you are an independent learner,
want to make a real impact,
want to grow as an all-around marketer and develop expertise in one of the followingeither: Marketing Automation, Content Creation, Product or Performance Marketing
What you will do
Campaign Execution & Support
Support Head of Marketing in running campaigns across email, digital ads, SEO, content, and social media (with a focus on LinkedIn)
Coordinate company-hosted events, and work with partners and stakeholders on external events to generate new qualified leads
Contribute to lead nurturing campaigns and monitor automated processes ensuring they are working as planned
Content Creation, Brand & PR Support
Write, design, and produce marketing content such as blog posts, newsletters, case studies, videos, and social media posts according to a content plan
Create marketing materials for events, webinars, and product launches, using research and following B2B SaaS best practices
Develop of sales enablement materials based on a content plan together with the Head of Marketing and Sales Director
Manage, update, and grow a database of relevant PR contacts in target markets
Create press releases, secure sponsored and organic coverage in the media, and collaborate on PR projects together with the company owner
Digital Marketing & Analytics
Manage the content calendar across website, SEO, paid media, and social channels to grow visibility and lead quality
Prepare simple reports, share insights, and suggest ways to improve performance to the Head of Marketing
Assist with paid ads, content creation, management, and basic analytics
Collaboration & Knowledge Building
Stay up to date with HR and industry news, legislation, and trends to keep campaigns relevant
Regularly actively take part in the Marketing workshops and learning sessions organized internally
Work closely with Head of Marketing to align on priorities and strategy
Collaborate cross-functionallyteam with Sales, Product and Customer Service teams
Collaborate with agencies, freelancers, and partners when needed on campaigns and content
Explore and recommend new tools and technologies to improve content, automation, and campaigns to the wider team
What we are looking for
1–3 years of experience in B2B marketing, ideally in SaaS or tech
Strong writing and communication skills, able to create clear, engaging content
Familiar with CRM and marketing automation tools (HubSpot is a plus)
Organized, focused, autonomous, detail-oriented, and proactive,
Oopen to feedback and with a strong willingness to learn and develop their skills towards a future career in marketingin a Marketing pathway
Comfortable with data and using it to improve results
Language skills including: business proficiency in English is a must; Lithuanian or Latvian are a plus.
We know the ideal candidate may not tick every box; if you have a strong foundation in B2B marketing and are excited by this role, we’d love to hear from you.
Benefits
Tangible learning and development that will increase your competitive advantage on the market: we operate based on best market practices and are guided with those
The chance to play a key role in shaping marketing initiatives in a growing HR SaaS company
Career growth opportunities as the company scales
Personal development budget