Marketing Specialist - Product and CLM
About Us
Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.
Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.
Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/
About the role
Within the Product & Customer Lifecycle Marketing team, this person will act as a Marketing Manager, bridging the connection between the product team (Nubank Ultravioleta) and the marketing team to support the development of product launch and lifecycle management strategies in a customer-centric journey. This role has end-to-end responsibility for assigned projects, which may include creating a product value proposition, building narratives centered on consumer pain points and needs, product positioning, and the development of a “Go to Market” plan with complete CLM strategy and execution, and the management of other marketing stakeholders (PR, SEO, Blog, Site, Campaigns, Brand Experience, Branding, etc).
You'll be responsible for
- Track the new product and feature roadmap, mediating discussions and reviews on product expansion and maturity (such as product-market fit) alongside segment leadership;
- Lead the development of the product marketing plan and Go-to-Market strategies in accordance with segment priorities and the marketing calendar;
- Be the guardian of the product narrative, building guidelines and sharing knowledge about product narratives with multifunctional teams responsible for content (blog, website, etc), communication (In-app, PR, CLM, Campaign, etc), to ensure the plan is aligned with marketing and business objectives;
- Connecting analytical insights by closely monitoring product funnel performance and key business indicators, while owning the product-specific marketing plan aligned with segment interests and objectives;
- End-to-end performance management: strategic alignment, understanding of business objectives, planning and implementation of communication flows, copy elaboration, monitoring and reporting of results to involved stakeholders;
- Combine product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages (e.g., onboarding at Nubank, moments of delight or friction, churn prevention...);
- In this position you will work closely with (1) the Analytics team, in order to define test parameters, monitoring, and identification of business opportunities; (2) Product Managers to define where product journeys best fit into each phase of the client's life and how to communicate the value of these products; (3) the Marketing team in general, to define strategies that leverage products across various communication channels.
We are looking for a person who has
- Previous experience with product marketing, growth, and CRM
- Knowledge of communication channels, especially direct channels
- Experience in projects with multifunctional teams, collaboration with stakeholders
- Executive, structured, and concise communication
- Analytical and problem-solving skills
- Experience in analyzing business and brand metrics
- Experience with multi-channel and multi-touchpoint journeys, connected with brand tone of voice and brand positioning
- Process improvement and project management skills
- Ideally, experience in technology companies or fintechs
- Advanced English
Our Benefits
- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare – Psychological, Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage – Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package, if applicable
Work Model for this Role
- Option 1: Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
Explore how we build technology at Nubank:
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