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The Marketing Strategist role at Talent Cottage is an on-site position located in Philippines.

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Marketing Strategist

Talent CottagePhilippines2w ago

Location: Remote
Schedule: Monday to Friday, 8 AM - 5 PM CST
Salary: $1,200-$1,500 / month

Company Overview

Built-Right Digital is a dynamic and innovative digital marketing agency specializing in SEO and PPC advertising. As we scale from startup to industry leader, we're building the operational infrastructure that will support our next phase of growth, from managing hundreds of clients to thousands.

We offer a fully remote work environment with team members across multiple time zones and significant growth opportunities in an exciting growing phase. As Built-Right Digital continues to serve as the parent company pursuing additional strategic acquisitions around the world, we're seeking the right people to join us on this exciting growth journey and grow their careers alongside our expanding organization. Our values-driven culture champions Ownership, Continuous Improvement, Adaptability, and Drive, while fostering an inclusive team environment that encourages diverse perspectives and collaboration, and clear advancement pathways for high performers.

Team Summary

You'll be joining Built-Right Digital's small but mighty growth team—a tight-knit group where no two days are the same and every detail matters. We master the art of professional juggling, seamlessly managing client relationships because when clients trust us with substantial marketing plans and budgets, 100% accuracy isn't just preferred, it's non-negotiable. We're seeking someone with proven agency experience who understands the fast-paced, client-focused nature of digital marketing agencies and can hit the ground running with our SEO and PPC operations.

Responsibilities

We're seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately contribute to our SEO and PPC operations with minimal training.

This marketing strategist role is central to our agency's success, client communications, supporting campaign execution, and operational excellence. As Built-Right Digital scales rapidly, this position ensures our website, SEO and PPC campaigns run seamlessly while maintaining the high standards of accuracy and professionalism our clients expect from a growing digital marketing agency.

Strategic Client Relationship Ownership

Own and manage a portfolio of key client accounts, serving as their primary strategic advisor and point of contact
Lead strategic client communications through regular strategy sessions, performance reviews, and business planning meetings
Develop comprehensive client strategies that align marketing efforts with business objectives and growth goals
Proactively identify client needs and challenges, positioning Built-Right Digital as the strategic partner for solutions
Build trusted advisor relationships that result in long-term client retention and expanded partnerships
Monitor client health and satisfaction metrics, implementing strategic interventions to ensure client success and retention

Revenue Growth and Business Development

Drive revenue expansion through systematic identification and presentation of upselling and cross-selling opportunities
Analyze client performance data and business metrics to identify strategic opportunities for service expansion
Develop and present strategic recommendations to clients, showcasing how additional services will drive measurable business growth
Create compelling business cases for budget increases and service expansions, backed by data and ROI projections
Lead client presentations and strategy sessions, communicating complex digital marketing strategies in clear, business-focused language
Negotiate contract renewals and expansions, working closely with sales leadership to maximize client lifetime value
Track and report on revenue growth metrics including upsell success rates, client expansion revenue, and retention rates

Strategic Campaign Leadership

Own the strategic direction of SEO and PPC campaigns across your client portfolio
Develop comprehensive digital marketing strategies that integrate SEO, Google Ads, Meta Ads, and other channels for maximum impact
Lead campaign optimization initiatives, using data analysis to identify performance improvements and growth opportunities
Coordinate cross-functional teams to execute strategic initiatives and ensure alignment with client objectives
Manage campaign budgets strategically, optimizing allocation to maximize ROI and identify opportunities for budget expansion

Performance Analysis and Strategic Insights

Conduct deep-dive analysis of campaign performance across SEO, Google Ads, and Meta Ads to identify trends, opportunities, and strategic recommendations
Lead root cause analysis of performance issues and develop comprehensive improvement strategies
Create executive-level reports and presentations that translate marketing metrics into business impact and strategic recommendations
Present quarterly business reviews to clients, highlighting successes, identifying opportunities, and proposing strategic initiatives
Develop predictive insights and forecasting to help clients plan for growth and budget allocation

Client Strategy and Consultation

Serve as strategic consultant on digital marketing initiatives, providing expert guidance on SEO, PPC, and integrated campaign strategies
Lead strategic planning sessions with clients to develop comprehensive marketing roadmaps aligned with business objectives
Advise on marketing technology stack and integration opportunities to improve campaign performance and measurement
Provide competitive analysis and market insights to inform client strategy and positioning
Guide clients through digital transformation initiatives that expand our service relationship

Team Leadership and Collaboration

Lead project teams in executing strategic initiatives and campaigns for your client portfolio
Mentor junior team members and coordinate specialist resources to deliver exceptional client results
Collaborate with leadership on agency strategy, service development, and growth initiatives
Champion process improvements that enhance client experience and operational efficiency

Vendor and Partner Strategy

Manage strategic vendor relationships that enhance client service delivery and campaign performance
Evaluate and recommend new tools and technologies that improve client results and service capabilities
Negotiate vendor contracts and partnerships to optimize cost-effectiveness and service quality

Requirements

\\Qualifications

The ideal candidate is detail-oriented and thrives in a fast-paced environment, works well in team-driven settings, and is highly motivated. Additionally, you must meet the following qualifications:

Required Qualifications

Native or near-native English proficiency with exceptional presentation and communication skills for C-level and executive stakeholder engagement
Minimum 3+ years of strategic client management experience at digital marketing agencies with proven track record of revenue growth and client retention
Demonstrated expertise in developing and presenting strategic marketing recommendations to senior business stakeholders
Proven success in upselling and cross-selling digital marketing services with measurable revenue impact
Strong strategic knowledge of digital advertising, SEO, and integrated campaign strategy, including advanced familiarity with Google Ads, Facebook Ads, Google Analytics, and SEO optimization
Experience leading client presentations and business reviews, with confidence presenting to executives and decision-makers
Analytical mindset with ability to translate complex marketing data into clear business insights and strategic recommendations
Client relationship ownership experience including account strategy development, retention management, and expansion planning
Project leadership experience managing cross-functional teams and complex campaign initiatives

Preferred Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field
Advanced analytics experience with tools such as Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, and marketing automation platforms
Business development or sales experience within digital marketing agencies or consulting environments
Experience with budget management and P&L responsibility for client accounts
Certification in Google Ads, Facebook Blueprint, Google Analytics, or other relevant platforms
Public speaking or presentation training with experience presenting to large groups or at industry events
Experience in strategic consulting or account management roles with measurable revenue impact

Application Process

Interested candidates should submit:

Resume highlighting strategic client management experience with specific focus on revenue growth, client retention, and successful upselling initiatives within digital marketing agencies
Strategic cover letter showcasing your experience developing client strategies, leading revenue growth initiatives, and examples of successful client presentations that resulted in expanded partnerships