Media Buyer Specialist
Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!
We're looking for a Media Buyer to join our team!
We’re looking for a results-driven professional to take charge of our paid advertising campaigns and deliver outstanding performance across major digital platforms. This position will be onsite in our Miami office in Wynwood.
If you thrive in a fast-paced environment and have a strong e-commerce background, we want to hear from you!
What You’ll Do
- Develop and Optimize Campaigns: Design, implement, and manage paid advertising campaigns across platforms, including Meta-Facebook, Instagram, TikTok, Google AdWords, Google Banners, and Google PPC, with a strong focus on e-commerce performance.
- Drive Results: Increase brand awareness, drive traffic, and generate high-quality leads through strategic online campaigns tailored for e-commerce success.
- Data-Driven Strategy: Monitor and analyze campaign performance, using insights to optimize for maximum ROI and achieve key performance indicators (KPIs).
- Creative Collaboration: Partner with the creative team to develop engaging ad creatives and persuasive copy that align with e-commerce objectives and resonate with the target audience.
- Market Analysis: Conduct thorough market research and competitor analysis to identify growth opportunities and refine campaign strategies.
- Stay Current: Keep up with the latest digital marketing trends, best practices, and platform updates to maintain a competitive edge.
- Budget Management: Effectively allocate and manage budgets to ensure efficient ad spend and maximum ROI.
- Reporting: Prepare detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders.
- Perform other duties as directed.
What We’re Looking For
- Proven Experience: Minimum of 3 years in paid advertising roles with a focus on e-commerce campaigns.
- Platform Expertise: Hands-on experience with Tableau, Facebook, Instagram, TikTok, Google AdWords, Google Banners, and Google PPC.
- E-Commerce Knowledge: Deep understanding of e-commerce strategies and best practices is essential.
- Analytical Skills: Strong ability to interpret data, track KPIs, and adjust strategies to meet performance goals.
- Creative Edge: A talent for developing compelling ad creatives and engaging copy that drive conversions.
- Organizational Skills: Ability to manage multiple campaigns simultaneously with attention to detail.
- Team Player: Strong communication and collaboration skills to work effectively with cross-functional teams.
Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
- Health coverage, including dental and vision insurance
- Life insurance
- PTO
- 401K
- Employee discount on our products and services.
- Fun and exciting company events.
Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.