Off-Page SEO Specialist
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
G2 is looking for a data-driven Off-Page SEO Outreach Specialist who thrives at the intersection of content distribution, authority building, and growth marketing. You’ll play a key role in scaling our organic visibility through strategic backlink acquisition, AI visibility optimisation, and digital PR initiatives. All tailored for a B2B SaaS audience.
You’ll collaborate closely with our content, partnerships, and growth teams to amplify reach, strengthen domain authority, and expand brand presence across high-authority web and AI surfaces.
In This Role, You Will:
Responsibility Area: Organic Backlink Strategy & Execution
Develop and run scalable backlink strategies to strengthen domain authority and content visibility.
Identify and pursue high-quality link-building opportunities through cold outreach, guest posts, HARO, and industry collaborations.
Monitor and analyze backlink profiles to ensure Backlink quality and relevance.
Collaborate with content strategists to align SEO efforts with AI-driven content distribution trends.
Responsibility Area: Content Distribution & Digital PR
Lead digital PR campaigns to earn mentions, features, and citations from top-tier industry publications and SaaS media.
Build relationships with journalists and influencers to position the brand as a thought leader in its category.
Develop new content distribution strategies that attract natural backlinks and brand mentions.
Responsibility Area: User Generated Content(UGC) & Community Growth
Drive authentic engagement and brand storytelling on Reddit, Quora, and other UGC/community platforms.
Identify trending discussions and contribute meaningfully to build brand presence and trust.
Collaborate with content and social teams to activate community-led growth loops that feed into SEO and brand visibility.
Track sentiment, discussions, and share of voice across community platforms to inform content and partnership opportunities.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
2+ years of Off-page SEO experience
Experience with cold outreach campaigns
Experience with Off-page SEO in the SaaS industry
Strong verbal and written communication skills
Strong organizational skills
Self-motivated and works with a sense of urgency
Tool skills: Ahrefs, Semrush, Hunter.io, Pitchbox, G-Suite.
Network of relationships within the SaaS space
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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