On Trade Partner Manager - Brand Builder - Midland and London roles.
About Maverick Drinks
Over the past 14 years, Maverick Drinks has developed one of the most compelling and innovative portfolios of brands in the UK. From craft to premium, to celebrity owned brands, it is our willingness to be open to change and reinventing ourselves that has been key to our continued success.
We’ve developed a reputation for quality in everything we do and provide a growth platform for modern beverage brands, leveraging our expertise in ecommerce and our established relationships with the nation’s largest retailers, on-trade partners and wholesalers, including our very own Master of Malt trade.
The role:
Drive distribution and growth of the award-winning Maverick Drinks brand portfolio across your customer base; act as a consultant to the trade, bringing customers on the craft spirits journey. We have roles available in the Midlands and London regions.
Primary tasks and responsibilities
- Work closely with the trade marketing, brand ambassadors, trade and sales team to increase distribution and brand awareness
- Utilise key contacts within your network to create new business opportunities across your territory and establish a broad and diverse customer base, including strategic ‘lighthouse’ accounts for our key brands
- Create the territory strategy in line with the Maverick Drinks strategic objectives, with a clear vision for target listings both on back bar and cocktail menus
- Manage the full customer picture, keeping track of relevant account information
- Plan and execute A&P investment brilliantly to ensure that all trade marketing activity and activations drives a positive return on investment
- Use your expertise on the craft and premium spirits portfolio and consumer to share category trends and insights in order to facilitate decision making and product ranging, leading to a greater presence for our brands
- Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider Maverick Drinks portfolio
- Support customers and the wider team to deliver liquid, brand and category training and tastings to embed our brands and drive value for the customer
- Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base
Requirements
- Solid experience of account management within the spirits industry, and ideally of NPD launches too
- Experience of new business development within the on-trade sector
- Extensive knowledge of the region-specific on-trade, with demonstrable knowledge of movers and shakers
- Strong working knowledge of UK spirits business with an on-trade focus
- Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category
- Skills in A&P budget management
- Strong Commercial acumen and previous experience of being able to identify opportunities by reviewing sales data
- Strong negotiation skills
- Good IT competency, including Google Suite of apps along with ability to produce engaging presentations
- Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education
- This role is field-based and will require nationwide travel; a full UK driving licence is therefore required.
- Curation of cocktail lists and skills in trade marketing would be hugely valuable
- Experience in working the other side of the bar would be useful
Benefits
At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.