Outbound Marketing Specialist
About Givzey & Version2.ai
Join the Future of Fundraising at Givzey!
Givzey is one of the fastest-growing and most innovative technology companies serving the nonprofit sector, on a mission to unlock more generosity through AI-powered donor engagement. At the center of that innovation is Version2.ai, the world’s first Autonomous AI fundraisers—Virtual Engagement Officers (VEOs)—designed to independently manage donor engagement and generate revenue. Unlike traditional AI tools that simply make staff more efficient, VEOs expand fundraising capacity by acting as AI workers that autonomously manage donor portfolios, build relationships, and secure gifts on their own. In just three years, Givzey’s platform has already helped organizations raise $11M+ through autonomous engagement, including individual gifts as large as $100,000. Alongside this breakthrough technology, Givzey’s Gift Agreement Platform modernizes the multi-year giving process, enabling nonprofits to secure, manage, and forecast commitments with unprecedented ease.
As we continue to grow, we are adding to our Marketing team that builds measurable pipeline and revenue.
The Role
We are looking for an Outbound Marketing Specialist to own the execution and optimization of our B2B outbound for demand generation marketing programs.
This is a hands-on role for someone who thrives on execution and optimization—translating lifecycle strategy into high-performing email programs that drive MQLs, SQLs, convert demos, and ultimately closed-won revenue, while also supporting post-activation engagement and retention.
You will work closely with Marketing, Sales, and Customer Success to build and scale outbound programs, typically via email campaigns, that support the full prospect journey.
Key Responsibilities
Email Campaign Execution & Optimization
- Own the execution and optimization of B2B email marketing programs that drive pipeline and revenue
- Build, launch, test, and optimize email and other outbound campaigns for prospecting
- Manage campaign builds, QA, deployment, and performance monitoring across marketing platforms
Demand Generation & Prospect Nurtures
- Build and optimize prospect nurture programs aligned with Marketing’s demo attainment goals
- Implement segmentation and personalization strategies that generate new demos
- Partner with Customer Success to turn customer wins into relatable marketing material for prospects
Marketing Automation & Tools
- Build and manage email programs within Hubspot and Mailchimp
- Ensure email deliverability, data quality, and best practices across all campaigns
Performance Measurement & Insights
- Monitor campaign performance across engagement, conversion, and revenue metrics
- Track impact on MQL, SQL, and demos earned
- Provide insights and recommendations to improve campaign performance and lifecycle strategy
Qualifications
- 2–3+ years of experience in B2B email or lifecycle marketing, ideally in SaaS or marketplace environments
- Proven experience driving demand generation outcomes from outbound marketing
- Hands-on experience with Hubspot
- Working knowledge of lifecycle marketing, nurture strategy, and marketing attribution
- Strong attention to detail with a test-and-learn optimization mindset
- Ability to collaborate cross-functionally with Business Development, Sales, and Customer Success teams