Paid Media Specialist (SEM & LinkedIn Ads)
About Easygenerator
Easygenerator is a fast-growing EdTech scale-up transforming how teams share knowledge. We build award-winning e-learning software used by global enterprises, and we’re just getting started. We’re an AI-first company, using cutting-edge tools both in our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
What You’ll Do
Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing, ensuring performance across key global markets.
Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation among our target ICPs.
Manage and optimize paid media budgets exceeding €500K annually, ensuring strong ROI and efficient spend across channels.
Drive conversion rate optimization (CRO) initiatives by running A/B tests on landing pages and website flows to improve conversion from paid traffic to pipeline.
Build reporting frameworks that connect paid media performance to pipeline and revenue, moving beyond vanity metrics like impressions and clicks.
Collaborate closely with BDRs, Sales, and Product Marketing to align paid campaigns with ICP targeting, messaging, and revenue goals.
Conduct keyword research, competitive analysis, and audience segmentation to continuously improve campaign performance across markets.
Monitor and optimize campaigns using data-driven insights, ensuring continuous improvement in lead quality and conversion rates.
Leverage automation and AI tools to improve campaign efficiency, reporting workflows, and performance insights.
What You’ll Bring
5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads.
Proven experience managing large paid media budgets (€500K+) with a strong focus on efficiency and measurable ROI.
Experience running multilingual B2B campaigns across multiple markets (SaaS or tech environments preferred).
A demand generation mindset, focused on driving pipeline and revenue rather than just traffic.
Strong analytical and data skills, with the ability to build dashboards, interpret attribution models, and derive actionable insights.
Solid understanding of ICP targeting, buyer journeys, and B2B marketing funnels, enabling meaningful collaboration with Sales and Product Marketing teams.
Hands-on experience with conversion rate optimization and A/B testing for landing pages and website flows.
Advanced knowledge of tracking, Google Tag Manager, and attribution frameworks.
Experience working in a SaaS, tech, or scale-up environment is strongly preferred.
Familiarity with AI-driven tools and automation platforms to enhance marketing performance.
Excellent English communication skills, both written and spoken.
Fluency in German, French, or Spanish is a plus.
Experience collaborating with BDRs or Sales teams in pipeline-focused or account-based marketing environments is an advantage.
Tools You’ll Work With
Paid channels: Google Ads, Microsoft Bing, LinkedIn Campaign Manager
CRM & analytics: Salesforce, Google Analytics, PowerBI / Tableau
Attribution & revenue intelligence: DreamData, HockeyStack, or similar
CRO & session analytics: Mouseflow, Hotjar, or similar
Keyword research & competitive intelligence: SEMrush / Ahrefs
Familiarity with LLM optimization (AI Overviews, ChatGPT, Perplexity) is an advantage.
Ready to Join Us?
If you're excited about driving pipeline and revenue through paid media in a fast-growing SaaS company, we’d love to hear from you.
Apply now and help scale Easygenerator’s next phase of growth!