Paid Social Director
About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media.
Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul.
We are looking for a Paid Social Director to lead and scale the paid media function at Somerce. This role will take full ownership of paid social strategy across our client portfolio, with a particular focus on TikTok and TikTok Shop.
Reporting directly to the CEO, this role will be responsible for building a best-in-class paid social team, developing scalable performance frameworks and ensuring paid media plays a key role in driving measurable revenue growth for our clients.
What you will do
Paid Social Strategy & Commercial Leadership
- Own the overall paid social strategy across TikTok and other key social platforms
- Develop scalable performance frameworks that drive customer acquisition and revenue growth
- Define how paid media supports TikTok Shop growth, product launches and key campaign moments
- Work closely with the leadership team to align paid media strategy with wider business goals
- Identify opportunities to scale paid media as a core growth driver for Somerce and our clients
Team Leadership & Department Development
- Build and lead the paid social department as the team continues to scale
- Manage and mentor Paid Media Managers and Executives
- Establish best practices across campaign structure, testing and optimisation
- Set clear performance standards and internal processes for the paid team
- Work with leadership to plan future hiring and department growth
Campaign Performance & Scaling
- Oversee paid media performance across the client portfolio
- Ensure campaigns consistently achieve strong results across key metrics including ROAS, CPA, CTR, CVR and GMV
- Drive structured testing across creative, audiences and campaign strategies
- Identify opportunities to scale winning campaigns and top-performing products
- Maintain oversight of budgets, spend allocation and performance trends
Creative & Content Integration
- Work closely with the influencer, live commerce and creative teams to scale high-performing content through paid media
- Develop creative testing frameworks that identify the strongest hooks, formats and messaging
- Support brands in building paid-first creative strategies for TikTok
- Ensure paid media is effectively amplifying creator content, affiliate content and livestream moments
TikTok Shop Performance
- Develop paid strategies specifically designed to drive growth on TikTok Shop
- Work closely with trading teams to align paid media with product merchandising, bundles and promotions
- Support major livestream events and product launches with paid amplification strategies
- Identify opportunities to scale hero products through paid traffic
Data, Reporting & Client Strategy
- Oversee performance reporting and campaign analysis across all paid activity
- Translate data into clear insights and strategic recommendations for clients
- Work closely with account teams to ensure paid media is integrated into broader client strategies
- Provide leadership-level insight on performance trends, opportunities and market developments
How You’ll Work
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
Requirements
What We’re Looking For
- Extensive experience leading paid social strategy within an agency or high-growth e-commerce brand
- Deep understanding of TikTok advertising and social commerce performance marketing
- Proven experience managing large advertising budgets and scaling campaigns
- Experience building and leading paid media teams
- Strong analytical and commercial mindset with a focus on measurable growth
- Experience working closely with creative teams and creator-led content
- Strong understanding of how paid media integrates with influencer marketing and live commerce
Benefits
Core Benefits
- Competitive salary, benchmarked to experience and performance
- Performance-related bonus / commission aligned to commercial impact
- 28 days holiday + bank holidays
- Hybrid working with offices in London and Manchester
- Flexible working hours – we care about output, not clock-watching
Growth & Career Development
- Clear progression paths with responsibility early
- Regular performance reviews focused on development and impact
- Direct exposure to high-growth brands across the UK, US and EU
- Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
- Company pension scheme
- Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
- Team socials and events throughout the year
- Staff discounts across our brands and partners
Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that