Manager, Brand, PR & Communications
About the team
Our Marketing team is the heartbeat that connects Doctor Anywhere’s vision to the people we serve. We keep a sharp pulse on the market, transforming insights into strategies that ensure the right solutions reach the right people at the right time. Beyond awareness, we shape trust, spark engagement, and drive growth that powers the company forward. There’s never a boring day in Marketing! Each day is an opportunity to redefine how healthcare is experienced—and to leave a lasting impact on our customers, our brand, and the business.
About the role
We are seeking a Brand, PR & Communications Manager to build and protect Doctor Anywhere’s brand across Southeast Asia. This role combines brand strategy, narrative development, public relations, and executive communications into one integrated function.
You will be responsible for shaping how millions of users, partners, regulators, and investors perceive the brand. If you thrive in high-speed environments, love shaping stories, and want to build one of Asia’s most trusted healthtech brands — this is the role.
This role is based in Singapore
A summary of the key responsibilities are as follows:
1. Brand Strategy & Governance
- Own and refine the Doctor Anywhere brand architecture and brand identity system across all markets.
- Define messaging frameworks, value propositions, and tone of voice.
- Maintain brand governance across Thailand, Philippines, Malaysia, Singapore, and Indonesia.
- Ensure brand consistency across paid, owned, earned, and offline touchpoints.
2. Brand Communications & Storytelling
- Develop multi-channel communication frameworks that articulate the DA brand narrative.
- Lead brand-level content for website, campaigns, executive materials, and corporate assets.
- Build emotionally resonant content such as patient stories, doctor profiles, and brand purpose content.
- Oversee editorial calendar, brand campaigns, and narrative-driven storytelling assets.
3. Public Relations & Media Relations
- Lead PR strategy across all markets, including proactive storytelling and reactive reputation management.
- Build and manage relationships with Tier-1 media mainly in Singapore and across Asia.
- Coordinate media briefings, interviews, and commentary for leadership.
- Maintain crisis communications readiness and escalation protocols.
4. Executive & Corporate Communications
- Support CEO, Leadership, and Medical Director with speeches, op-eds, talking points, and panel scripts.
- Draft corporate communications for investors, regulators, and industry bodies.
- Maintain messaging alignment with business strategy, product direction, and market expansions.
5. Reputation & Trust Management
- Monitor brand sentiment, competitor share of voice, and external reputation.
- Manage reputation risks with leadership team, legal, and medical teams.
- Develop trust-building communication frameworks that strengthen brand credibility.
6. Measurement & Insights
- Define and track PR KPIs including brand coverage volume, share of voice, sentiment, and earned media value.
- Monitor competitor activity and industry narratives to keep DA top of mind.
- Report PR performance and insights
About you
- 5–8 years in brand, PR, communications, or integrated marketing
- Regional experience in Southeast Asia is preferred
- Strong media network in at least in Singapore and SEA market, with ability to scale across others.
- Strong writing, content strategy, and storytelling skills
- Experience with crisis comms or public relations
- Experience managing external agencies, PR firms, and creative partners
- Proven track record leading PR strategies across Southeast Asia.
- Excellent storytelling, writing, and editing skills in English (local languages a plus).
- Experience with corporate reputation management, product launches, and crisis comms.
- Strong cross-functional collaboration skills.
- A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges.
- Comfortable with ambiguity and flexible to learn new things - we’re not done growing, and heading into uncharted territories is part of the fun!
About Doctor Anywhere
Doctor Anywhere (DA) is a regional tech-enabled, omnichannel healthcare provider delivering care to 2.5 million users across 6 countries in Southeast Asia. Founded in 2017 with a mission to make healthcare simple, accessible, and efficient for all, DA leverages technology to enable individuals towards preventive, long-term health via holistic offerings including our telehealth app, physical clinics and pharmacies, mental wellness, specialist consults, and also an online health & wellness marketplace for supplements, healthy snacks, home-based health screening and vaccinations.
DA’s goal is to build a regional digital healthcare ecosystem, advanced by the 3,000 GPs and specialists within our regional network, over 1,000 corporate organisations, and 25 regional insurers we work with. Grounded in our motto “Keep Going, Keep Growing”, our team strives towards excellence, with innovation and collaboration at our core, and values diversity in perspectives brought by every member. Join us in our mission to transform Southeast Asia’s healthcare future!
Not for you? We have other opportunities that may interest you or someone you know. Feel free to visit us at our careers page - https://doctoranywhere.com/job-listing/ for more information.