Digital Marketing Manager (Full-Funnel & Programmatic)
About the team
Our Marketing team is the heartbeat that connects Doctor Anywhere’s vision to the people we serve. We keep a sharp pulse on the market, transforming insights into strategies that ensure the right solutions reach the right people at the right time. Beyond awareness, we shape trust, spark engagement, and drive growth that powers the company forward. There’s never a boring day in Marketing! Each day is an opportunity to redefine how healthcare is experienced—and to leave a lasting impact on our customers, our brand, and the business.
About the role
We are hiring a Digital Marketing Lead to run a full-funnel paid acquisition across Southeast Asia. This role covers performance marketing, programmatic, attribution, and optimization across all key channels and markets. You will plan, execute, optimize, and analyze paid campaigns across multiple funnel stages — driving efficient acquisition and conversion for a portfolio of healthcare services.
This is a role for someone who wants full ownership of digital revenue growth across five markets.
This role is based in Petaling Jaya, Malaysia
A summary of the key responsibilities are as follows:
1. Data Guided Full-Funnel Paid Media Management
- Plan and execute paid campaigns across upper, mid, and lower funnel.
- Manage channels including Meta, Google, TikTok, YouTube, DV360, programmatic partners.
- Optimize campaigns for cost efficiency, acquisition quality, and revenue impact.
- Lead and introduce solid MMM best practice to DA for better media planning.
2. Performance Optimization & Yield Management
- Track and improve CAC, ROAS, CPI, LTV:CAC ratios.
- Allocate budgets dynamically based on real-time performance.
- Build and maintain a measurement framework for efficiency and conversion.
3. Attribution & Measurement
- Own attribution tools: GA4, Appsflyer/Singular, and in-house dashboards.
- Build visibility across the entire funnel (prospecting → acquisition → conversion).
- Use cross-channel insights to improve targeting and creative strategy.
- Standardize, automate and evolve paid media reporting.
- Run test/learn and document best practices/principles.
4. Creative Strategy Collaboration
- Partner with Creative Studio to build high-performing ads.
- Use insights to guide video, banner, and copy development.
- Maintain a library of top-performing creative concepts across markets.
- Staying current with emerging opportunities in the digital marketing world
5. Regional Enablement & Governance
- Support regional markets by sharing guidelines, playbooks, and monthly performance feedback.
- Standardize measurement and performance governance across TH, PH, MY, ID, SG
- Stay up-to-date with the latest marketing measurement trends, capabilities, and evolve our marketing measurement efforts to stay relevant and accurate
About you
- 5–8 years in digital marketing, paid media, or programmatic
- Hands-on experience with Meta Ads Manager, Google Ads, DV360
- Strong understanding of attribution models and measurement
- Data literacy and ability to analyze performance deeply
- Regional experience preferred (multiple SEA markets)
- A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges.
- Comfortable with ambiguity and flexible to learn new things - we’re not done growing, and heading into uncharted territories is part of the fun!
About Doctor Anywhere
Doctor Anywhere (DA) is a regional tech-enabled, omnichannel healthcare provider delivering care to 2.5 million users across 6 countries in Southeast Asia. Founded in 2017 with a mission to make healthcare simple, accessible, and efficient for all, DA leverages technology to enable individuals towards preventive, long-term health via holistic offerings including our telehealth app, physical clinics and pharmacies, mental wellness, specialist consults, and also an online health & wellness marketplace for supplements, healthy snacks, home-based health screening and vaccinations.
DA’s goal is to build a regional digital healthcare ecosystem, advanced by the 3,000 GPs and specialists within our regional network, over 1,000 corporate organisations, and 25 regional insurers we work with. Grounded in our motto “Keep Going, Keep Growing”, our team strives towards excellence, with innovation and collaboration at our core, and values diversity in perspectives brought by every member. Join us in our mission to transform Southeast Asia’s healthcare future!
Not for you? We have other opportunities that may interest you or someone you know. Feel free to visit us at our careers page - https://doctoranywhere.com/job-listing/ for more information.