Patient Growth Marketing Manager (x/f/m)
What you’ll do
We are looking for a Patient Marketing Manager to drive, analyze and improve our patient growth. As a key strategic partner, you will deploy 360° marketing plans that generate appointments, develop our B2C brand positioning and image, while following analytical performance.
Reporting to the Head of B2C Marketing France, you will be the strategic partner to the B2B, Sales teams, and Brand teams.
Your Responsibilities :
Drive patient acquisition and generate business impact
- Develop, execute and monitor 360° marketing plans (organic + paid) to generate appointments on targeted specialties, in coordination with the performance Marketing expert
- Be the strategic marketing partner to Sales and B2B teams by aligning patient acquisition efforts with business priorities
- Analyze campaign performance, patient behaviors and market trends with a constant focus on ROI
- Design marketing tools for practitioners with B2B teams: in-office visual materials, tools that facilitate new patient acquisition
Patient data lead for the team
- Drive patient data analysis: monitor key KPIs (acquisition, conversion, ROI, usage) and identify trends
- Manage strategic dashboards and conduct deep dives to inform decisions
- Transform data into strategy: analyze patient behaviors, evaluate initiative effectiveness, produce actionable recommendations
Lead brand strategy
- Evolve Doctolib's brand positioning beyond appointment booking with patients: define and deploy our brand strategy
- Lead brand campaigns: strategy, creative brief, agency coordination, multi-channel deployment, impact measurement
- Monitor and challenge brand indicators: awareness, perception, consideration
- Ensure brand consistency across all patient initiatives
Who you are
Before you read on — if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
You could be our next team mate if you:
- Have 7+ years of marketing experience with a strong business and strategic orientation
- Master 360° marketing plan management combining organic and paid channels
- Have a strong brand vision: positioning development, brand campaign management, ability to evolve a brand
- Possess data/analytics expertise: marketing analysis, dashboarding, deep dives, ROI management
- Have excellent synthesis skills and can produce impactful reports for leadership
Now, it would be fantastic if you had:
- Experience in marketplaces, digital health or consumer brands
- Experience working with creative agencies and managing brand production
- Proficiency in advanced analytics tools (SQL, BI tools like Tableau/Looker)
What we offer
- Free health insurance for you and your children
- Parent Care Program: receive one additional month of leave on top of the legal parental leave
- Free mental health and coaching services through our partner Moka.care
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Work from abroad for up to 10 days per year thanks to our flexibility days policy
- Work Council subsidy to refund part of sport club membership or creative class
- Up to 14 days of RTT
- A subsidy from the work council to refund part of the membership to a sport club or a creative class
- Lunch voucher with Swile card
- Reimbursement of public transportation or company car (only for Field Sales)
- Relocation support for international mobilities
The interview process
- First call with Talent Acquisition
- Interview with Head of Marketing Patient France
- Practical case study interview
- Final with our VP Marketplace & Patient
Job details
- Permanent position
- Full Time
- Workplace: Levallois HQ
- Start date: ASAP
- Compensation : fix + bonus on objectives (according to your profile)
At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.
To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.
Join us in building the healthcare we all dream of!
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