Performance Marketing Lead

Key Responsibilities

• Own and execute the paid media strategy across Google Ads, Bing, Meta, LinkedIn, X (Twitter), Capterra, and other relevant platforms
• Lead, mentor, and develop a team of two PPC specialists
• Monitor, analyze, and optimize campaigns to improve key metrics (CPA, CAC, ROAS)
• Develop and manage the paid media budget with a focus on efficiency and ROI
• Design and run A/B tests, experiments, and creative iterations across platforms
• Report on campaign performance, insights, and recommendations regularly
• Work cross-functionally with internal marketing teams, to ensure cohesive messaging and performance alignment
• Stay up to date with digital marketing trends, tools, and best practices

Requirements

• 5+ years of experience in performance marketing, ideally in a B2B SaaS or digital product environment
• Experience managing a team and working with cross-functional stakeholders
• Deep hands-on expertise with Google Ads  with proven experience managing campaigns across additional paid channels like LinkedIn, and Meta.
• Proven track record managing successful paid acquisition campaigns across channels and geographies
• Strong analytical skills and experience using data to inform strategy and drive decision-making
• Fluency in English with excellent communication skills (written and spoken)
• Self-motivated, detail-oriented, and comfortable operating in a fast-paced, results-driven environment

Nice to Have

• Experience with tools like GA4, Looker Studio, PowerBI, HubSpot, or similar
• Familiarity with PLG and self-serve acquisition funnels
• Experience working with design or creative teams on ad concepts and iterations