Performance Marketing Manager (Paid Media)
About Voicemod ✨
At Voicemod, our mission is to enable people to supercharge their voice wherever they communicate, fostering self-expression and belonging. We create audio tools that let gamers, streamers, and content creators shape their online identity with voice changers, soundboards, and real-time effects. Millions of people use Voicemod every day to enhance their interactions and have fun.
We’re a team of 90+ people working remotely or from our Valencia HQ or our coworking space in Barcelona. We’re passionate about pushing the boundaries of audio and building products that make digital spaces more expressive and playful. At Voicemod, we care deeply about our people and users — if you share our passion, we’d love to meet you!
Our Values 💜
At Voicemod, our values are more than just words — they shape how we work every day:
🚀 Be Brave – Courage drives progress.
🏆 Show Ownership and Accountability – Impact begins with ownership.
🎸 Embrace Passion at Play – Passion builds success.
🤝 Grow Together – Go further by growing together.
About the Role 💡
As a Performance Marketing Manager (Paid Media), you will own our paid acquisition efforts across multiple platforms, playing a relevant role in driving sustainable growth. You’ll be responsible for planning, executing, and optimizing performance campaigns while balancing scale, efficiency, and profitability.
This role sits at the intersection of data, creativity, and business impact. You will manage budgets, drive acquisition efficiency, and continuously improve CAC, ROAS, and ROI, working closely with the Creative, Product, and Data teams to unlock growth opportunities through paid channels.
What You’ll Do 🎯
Plan, launch, and optimize paid acquisition campaigns across various platforms, including Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and Reddit.
Own performance targets, including CAC, ROAS, LTV/CAC, and ROI, ensuring campaigns meet efficiency and growth goals.
Manage and allocate campaign budgets, striking a balance between experimentation and scalable, profitable growth.
Coordinate and manage the creative pipeline: define creative needs, brief designers and creators, test variations, and iterate based on performance insights.
Continuously analyze campaign performance, identify trends, and proactively optimize targeting, bidding strategies, creatives, and funnels.
Design and run structured experiments (A/B tests) across ads, audiences, formats, and landing experiences.
Collaborate closely with Product, Growth, Creative, and Data teams to align paid media with broader growth initiatives.
Stay up to date with platform changes, new ad formats, and best practices across paid media ecosystems.
What You’ll Need ✅
2+ years of hands-on experience managing performance marketing / paid media campaigns in a fast-paced, data-driven environment.
Proven experience running and scaling campaigns at least on Google Ads, Meta and TikTok.
Strong understanding of performance metrics (CAC, ROAS, ROI, LTV) and how to optimize toward business outcomes.
Background in gaming or creator economy industries, or relevant experience at agencies with tech clients.
Ability to identify and create audience segments based on interest behaviour, geos and demographics.
Experience managing paid media budgets with clear ownership and accountability.
Experience working with creative testing frameworks and managing a high-volume creative flow.
Confidence working in dashboards, spreadsheets, and analytics tools to extract insights and guide decisions.
Good communication and reporting skills. Ability to translate data into clear insights and actionable next steps.
Bonus Points 🦄
Basic skills in video editing, graphic design and/or copywriting.
Enthusiasm for learning and applying growth frameworks.
Hiring Process ⚙️
1️⃣ Talent Acquisition Call – Get to know Voicemod and walk us through your journey (45 min).
2️⃣ Hiring Manager Interview – Dive deeper into the role expectations and how you approach growth with the Hiring manager and our in-house responsible for Acquisition (Up to 90 min).
3️⃣ Technical Challenge – Complete a real-world task aligned with your future responsibilities (Up to 60 min).
4️⃣ Technical Interview – Discuss your thinking, approach and experience with growth tools, analysis and execution with our Data Director and our Lead Omnichannel Analytics (45 min).
5️⃣ Final Interview with the Department VP – Wrap-up conversation to align on expectations and motivation (45 min).
Important for Applicants 📝
A minimum B2 level in English is required. We assess communication skills during interviews.
Video interviews: Cameras on, no virtual backgrounds. We use Googe Meets.
Work location transparency: Be upfront about where you'll work from-we value honesty!
If you want to have a look on how to get a successful job application, have a look here!
⚡ Don't meet 100% of the criteria?
Studies show that many people—especially from underrepresented backgrounds—tend to apply only when they meet every requirement. At Voicemod, we value potential and learning capacity. If you match at least 75% of the requirements, we encourage you to apply—skills can be developed, and we’d love to hear from you.
Why You’ll Love Working at Voicemod ❤️
Flexible Working Hours ⏰ – Adapt your job to your lifestyle. You do you!
Remote Working 🌍 – Choose to work from home, our Valencia HQ, or the coworking space in Barcelona.
23 vacation days 🌴 – Plus an extra week off in August and your birthday.
Anniversary Celebration Program 🎉 – Unlock extra days off, volunteering days, or time to enjoy unique experiences as you reach work milestones.
Generous Referral Program 💼 – Earn rewards for helping us find and hire amazing talent.
Extra time off on demand ⏳ – For those tough moments when you need a break.
Wellbeing 🏥 – Paid sick leave, maternity/paternity leave, and healthcare insurance.
Flexible Benefits Plan 💳 – Available for employees based in Spain, allowing you to optimize part of your salary (e.g., meals, transport, childcare) and save a significant amount of money each year.
Remote Stipend 💸 – To cover remote working costs.
Free English or Spanish lessons 📚 – From beginner to advanced levels.
Want to know more about us? 🔎
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