Pipeline Acceleration Manager -CRM, Lead Nurture & Revenue Pipeline Optimization

Powtoon, the Unified AI Video Platform, is transforming how businesses communicate by making professional-quality videos & presentations accessible to everyone. In a world where engaging communication is a superpower, we empower individuals and orgs to become communication superstars. Through advanced content creation capabilities and high-quality outputs, we help corporate education capture attention while driving business value.  

About the Role

This role sits between "we have their attention" and "we have their signature." You'll design the systems and sequences that turn interest into closed deals, identifying where leads stall and how to re-engage them based on buyer intent.

Positioned within sales enablement, this role bridges Marketing and Sales to ensure the leads we generate turn into real pipeline and revenue. We're generating quality leads, but the cost of poor follow-up is enormous - this role exists to close that gap.

You'll build the systems that ensure every lead is worked intelligently and every rep has what they need to move deals forward.

You might be the right person if:

• You think in systems - a lead is a journey with stages, triggers, and decision points
• You can filter, segment, and identify real buyers within MQLs
• You take ownership - if something breaks in the pipeline, you fix it
• You’re energized by "why didn’t this convert?" and solving it

We're generating quality leads, but the cost of poor follow-up is enormous. This role ensures every lead is worked intelligently, every rep has what they need to move deals forward, and every marketing dollar ends up in the revenue column.

If solving that challenge excites you, we’d love to hear from you.

What You'll Do

Lead Nurturing & Pipeline Strategy

• Build intent-based nurture sequences that move leads toward conversion
• Create personalized outreach for high-value accounts
• Identify pipeline drop-offs and develop re-engagement strategies
• Own the lead lifecycle from first touch to sales handoff

CRM & Marketing Automation

• Manage HubSpot workflows, lifecycle stages, dashboards, and forms for pipeline visibility
• Build behavior-based email sequences and triggers aligned with funnel stage
• Run A/B tests across subject lines, messaging, CTAs, and timing
• Connect data across tools to give Marketing and Sales a shared view of pipeline health

Sales Enablement & Prospecting Automation

• Initiate personalized outbound campaigns using HeyReach or similar inbox automation tools
• Run lead scraping and enrichment workflows to expand and qualify the pipeline
• Continuously optimize targeting, messaging, and sequencing to improve replies and meetings booked

• Create materials that help sales move deals forward faster
• Ensure reps have the right context, assets, and messaging at each stage
• Support demo preparation and proposal-stage materials

Marketing-Sales Alignment

• Identify which campaigns generate the highest-quality leads
• Build reporting that helps teams see what’s working and where to focus
• Join campaign planning to ensure follow-up is built into campaigns from day one and not just as an afterthought. 

What Success Looks Like in the First 90 Days

• Clear pipeline visibility with HubSpot dashboards and lifecycle tracking
• Intent-based nurture sequences live and improving engagement
• Pipeline drop-off points identified and re-engagement programs launched
• Outbound workflows supporting sales with qualified meetings booked
• Marketing and Sales aligned on lead follow-up strategy and reporting
• All of the above are starting to show revenue impact 

Requirements

Requirements

• 4+ years in revenue-focused marketing roles such as CRM management, lead nurturing, marketing automation, sales ops, or rev ops
• Background in ABM marketing strategies with hands-on experience in prospecting & enrichment tools ( Apollo, Clay, Hunter, or similar).
• Proven ability to increase conversion from existing pipeline, not just generate new MQLs
• Strong email copywriting (English) skills with demonstrated open and CTR performance
• Experience in SaaS, tech, or fast-moving startup/scale-up environments
• Familiarity with B2B sales cycles and mid-market or enterprise buyers
• Expertise in A/B testing and email deliverability best practices including writing skills (You write the best SLs, email hooks and CTAs and you’re proud of it).
• English - mother tongue level or flawless written and verbal communication
• HubSpot Proficiency (Must) - workflows, sequences, lifecycle stages, dashboards, list segmentation
• Experience integrating HS CRM with Slack, Zapier, Make, LinkedIn, and website forms.

Advantages

• Iterable or advanced lifecycle marketing platforms
• Trevor.io or HubSpot-native reporting tools
  Tableau, Looker, or BI/data visualization tools
• Inbox automation - HeyReach, Instantly, or similar