PLM II - Running & Training

Become the global expert in the assigned category: Understanding of the North America and International markets including consumer, competition, and retail landscape.

Drive the product strategy: 1-3 year strategy plans include global market analysis, identifying key business drivers by region, historical analysis, retail opportunities and challenges, new business opportunities, technologies and competitive landscape.

Create seasonal product briefs that defines new product positioning, pricing, product and packaging attributes, consumer information, competitor analysis, regional relevance, brand relevance and meet and/or exceed the margin goals.

Create advanced development and design briefs that will lead to new innovation projects.

Analyze and develop market segmentation, with the objective of offering unique and relevant products, to meet the needs and requirements of each segment and that achieve company revenue and margin goals.

Work within the product calendar timelines for on-time completion of all major dates and gates.

Provide ongoing communication to, and work closely with, cross-functional team including Design, Development, Operations, Finance and Sales.

Conduct ongoing consumer, athlete and trade research, to identify product technology trends and gain knowledge of the target consumer and other related needs.

Actively participate in planning and delivering presentations to/for key customers, branded licensor teams, senior management, sales meetings, and tradeshows.

Drive product awareness and optimize sell-through, by developing marketing and packaging briefs, catalogs, showroom merchandising standards, and in-store displays.

Develop training tools for sales team that focus on the product’s strengths, including tech sheets, videos, etc.

Forecasting for new and current product assortment: 24 month forecasting at the category, style and SKU level by region and key customer base. Drive the cross-functional coordination with Finance, Sales, and Operations Planning teams.

Provide regular, accurate and rigorous reporting on existing business to drive incremental sales and business.

Other duties as assigned.

6+ years of classical consumer, product brand marketing experience, and/or sporting goods channel preferred, combined with a proven track record of delivering results, in a less structured, fast paced, high performance, and entrepreneurial environment.

Bachelor’s degree in marketing or related field.

Strong leadership skills and ability to lead cross-functional teams

Excellent written, verbal, interpersonal, customer relation, and presentation skills

Analytical skills

Understanding of product lifecycle management

Knowledge of the global landscape

Ability to thrive in fast-paced, results driven organization

Strong organizational skills; managing many diverse projects with different deadlines and priorities

Exhibit a sense of urgency and independent initiative toward accomplishing objectives

Ability to work with and provide insight to management team

PC literate, MS Office (ie; Word, Excel and Power Point)

Ability to travel up to 20% of the time

Detail oriented, self-driven and highly motivated

Strong interpersonal skills with the ability to use tact and diplomacy communicating with all levels

Excels in effective time management and able to work effectively in a team environment

This position operates in a brand-driven consumer and customer-focused environment, which is dominated by large multinational sporting goods and specialty retailers. The Product Line Manager must understand the needs and wants of consumers and align with the category business plans in fulfilling the needs of the athlete.