PMM Lead
Who We Are
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like General Motors, Notion, Perplexity, Vercel, Mercor, LangChain, and Verkada to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others, and founded by product and engineering leaders from Verkada.
Role Overview
We’re looking for an exceptional PMM Lead to join Serval at an exciting stage of growth.
This is an opportunity to define how product marketing works at Serval as we define our position in the market, scale pipeline, deepen product adoption, and expand our integration ecosystem.
You’ll sit at the intersection of Product, Sales, Partnerships, and Marketing. Your job is to deeply understand our buyers and users (IT, Security, HR, Finance, Legal, and Ops), articulate what truly differentiates Serval’s agentic automation platform, and connect the two through clear positioning, launches, enablement, and documentation.
What You'll Do
Own Serval’s positioning and messaging. Build and maintain the messaging and positioning framework for an AI-native automation platform, including ICP and persona definitions, value props, and category narrative.
Lead product launches end-to-end. Run launch strategy and execution for new products and major features (e.g., Assets, Meta Agent, Journeys, Access Reviews), including narrative, channel plan, enablement, and measurement.
Run product enablement programs. Own the 2-week product bootcamp for new hires (demo certification). Run technical product enablement for sales (weekly 3-month programming and technical certification). Uncover the next frontier of enablement to push the boundary of possible.
Own product documentation and product reviews. Improve and scale product docs so customers and prospects can self-serve. Run weekly product reviews, including QA and shipping clear documentation alongside releases.
Bring customer and market insight to Product. Gather feedback from deals, calls, and customers to sharpen messaging and influence prioritization.
Stand up integration partnerships and co-marketing. Work with partners to create integration narratives and co-marketing plans.
What You'll Need
7+ years of product marketing experience in B2B SaaS, ideally with a complex, technical, and enterprise product.
A strong point of view on positioning, with the ability to find the truth in a product and articulate it clearly and persuasively.
Proven launch leadership, including narrative, channel strategy, sales enablement, and measurement.
Excellent writing and editing skills for web, collateral, internal enablement, and product documentation.
A structured approach that brings clarity and frameworks to ambiguous problems.
Strong cross-functional leadership with Product, Sales, Partnerships, and Exec teams.
Comfort operating in a fast-moving environment with high ownership.
Nice to Have
Experience marketing to IT and Security buyers (identity, access, compliance, audit).
Comfort working hands-on with technical products (APIs, integrations, workflows) and building demo narratives.
Experience launching with ecosystem partners and executing co-marketing with integration platforms.
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.