PPC Manager
Why loveholidays?
At loveholidays - we trailblaze together. We’re on a mission to open the world to everyone, giving our customers’ unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away.
We’re using progressive tech to drive cutting-edge innovation and open the world to everyone. Within our Commercial and Support teams, you'll find a place to accelerate your growth by actively seeking learning opportunities and carving your own path. You'll create impact for our future by owning projects and shaping the business strategy to reach shared goals, all within our enhanced international community of collaborative and passionate teams.
The impact you’ll have:
Reporting to the Head of PPC, the PPC Manager will lead the PPC strategy for our new markets. This role is pivotal in establishing loveholidays as a global brand, driving customer engagement and revenue growth through tailored and localised paid search strategies.
Your day-to-day:
Oversee and manage international PPC campaigns across various search engines and marketplaces
Develop effective PPC strategies to optimise ROI, drive traffic, and increase customer acquisition
Monitor and analyse performance metrics to forecast trends and plan PPC budgets
Work closely with marketing and wider functions to align PPC campaigns with ongoing promotions, launches and the strategic growth direction
Stay updated with PPC and SEM trends and industry standards to keep loveholidays at the forefront of developments
Drive significant growth in market share and brand recognition through effective management of PPC campaigns and upper-funnel activity
Your skillset:
Expert, hands-on knowledge using PPC technologies and tools - most notably Google Ads, Microsoft Advertising and feed-based campaigns
Strong proficiency in SQL, with the ability to analyse complex datasets and generate actionable insights
Deep understanding of the customer journey, and ability to use this knowledge to optimise campaigns
Strong skills in keyword research, audience segmentation and bidding strategies
Proven track record of effectively managing multi-market, large advertising budgets
Experience with A/B testing to optimise campaign performance
Excellent communication and presentation skills to effectively report campaign results to stakeholders
Desirable:
Experience working with Hotel-Only partners such as Google Hotel Ads, TripAdvisor, and Trivago
Knowledge and understanding of the travel sector, including customer behaviour and seasonal trends.
Expertise in German language would be a plus
The interview journey:
Introduction with a member of the Talent Team - 30 mins
1st Stage Interview with the Hiring Manager. virtual - 45 mins
Final stage with key stakeholder/s including a task to present, in office - 1 hour
Perks of joining us:
Company pension contributions at 5%.
Individualised training budget for you to learn on the job and level yourself up.
Discounted holidays for you, your family and friends.
25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
Ability to buy and sell annual leave.
Cycle to work scheme, season ticket loan and eye care vouchers.
At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey.