Principal Audience Researcher

About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍.

Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here)

About the role
(Hybrid)

High-impact, insight-rich, and right at the heart of our brand. As a Senior Market / Audience Researcher, you’ll sit within our Audience Research team, bringing sharp mixed-methods thinking to how Skyscanner shows up in the world.

This role is all about helping our marketing teams ask better questions — and then answering them with clarity, creativity, and cultural nuance. You’ll own ambitious research that shapes brand strategy, messaging, creative development, and global campaigns, influencing how millions of travellers connect with Skyscanner.

You’ll thrive here if you love fast timelines, open-ended problems, and turning human truths into work that actually ships.

What you’ll be doing

• Shaping brand and marketing strategy: Applying consumer and cultural insight to influence positioning, messaging, and mission-critical marketing decisions.
• Partnering with marketers and creatives: Working side-by-side with teams to inform creative development, campaign strategy, and market-specific storytelling.
• Running scrappy-but-rigorous qual: Using inventive qualitative approaches to unlock fast, deep insight when timelines are tight (and they often are).
• Designing smart quant when needed: Building surveys and message tests with strong methodological foundations and clear, confident analysis.
• Informing global campaigns: Uncovering traveller mindsets, cultural shifts, and category dynamics to guide creative strategy across markets.
• Localising with nuance: Identifying cultural resonance drivers to help tailor messaging for priority markets around the world.
• Turning insight into action: Synthesising across qual, quant, trends, and data sources to tell compelling stories — and creating repeatable tools like playbooks and creative guidance decks.

About you

• A seasoned brand researcher: You bring deep experience across brand strategy, messaging & positioning, creative development, ad testing, and campaign insight.
• Qual-led, quant-capable: You’re strongest in qualitative research, with solid hands-on experience designing and analysing surveys when needed.
• Fast, focused, and rigorous: You’re comfortable running agile studies under pressure without cutting corners on quality.
• A natural storyteller: You turn insight into emotionally resonant narratives that inspire marketers and creatives — not just inform them.
• Senior-stakeholder savvy: You know how to land impact, influence decisions, and guide thinking at leadership level.
• Comfortable with ambiguity: You enjoy owning complex work, working autonomously, and navigating open-ended briefs.
• Thoughtful with tech: You’re confident using AI tools to boost productivity, while keeping a healthy, skeptical eye on outputs

What it's like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.