Product and Content Marketing Manager
About Us:
Bitwave empowers businesses to seamlessly adopt and manage digital assets with the industry’s most advanced subledger, accounting, and stablecoin payment solutions. We transform financial complexity into a strategic advantage, helping businesses operate with confidence, compliance, and clarity. We aim to be the global standard for enterprise digital asset finance, powering the future with automation, security, and transparency. With audit-ready integrations across today's leading blockchains, exchanges, and ERPs, Bitwave bridges the gap between blockchain technology and enterprise finance.
We are looking for a talented Product Marketing / Content Marketing Manager with experience in fintech product marketing, crypto/blockchain/web3 finance space to help lead our content engine into its next phase. This will include soup-to-nuts creation of content marketing pieces, including whitepapers with infographics, product marketing one-pagers, sales slide decks, blog posts, and social media content.
Our new Product Marketing / Content Marketing Manager will need to be comfortable working cross-functionally with product managers and product teams, sales teams, and CPAs/accountants to create content for a target audience of CFOs, Chief Accounting Officers, and controllers and finance professionals.
About the Role:
This role will sit at the center of our marketing efforts, creating and managing content that fuels our product marketing, sales enablement, social media, and demand generation. It will also support our product positioning and documentation, as well as drive discoverability across emerging AI and search surfaces.
As a small company (less than 50 employees), this role requires a degree of flexibility in your day-to-day responsibilities, a high degree of organization, and the ability to be self-directed. We’re looking for someone who loves translating complex fintech and accounting topics into clear, valuable, engaging content — and who’s ready to experiment with new forms of content distribution, from SEO to LLM optimization.
Key Responsibilities:
- Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces.
- Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more.
- Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics.
- Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics.
- Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives.
- Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production.
- Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.)
- Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use.
- Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials.
Qualifications:
- 5+ years of content marketing experience in one of more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
- Demonstrated ability working in a start-up environment
- Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
- A good eye for design and basic graphic design skills
- Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
- Strong understanding of SEO fundamentals, content analytics, and web publishing
- Experience using Webflow, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
- Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
Recommended skills:
- Experience working with freelancers or agencies
- Prior exposure to creating educational content or working within CPE-based learning platforms
- Comfort producing short-form video or social content (even if not the primary focus)
- Prior understanding of Bitwave’s ICPs — finance, operations and accounting teams at large enterprises