Product Marketing Executive (ManageBac+)
We’re hiring a Product Marketing Executive to support ManageBac+, our leading curriculum-first LMS used by International Baccalaureate (IB) World Schools globally.
This is an ideal role for a former IB Diploma Programme graduate, preferably with knowledge of ManageBac, who combines curriculum familiarity with strong copywriting and digital marketing skills. You’ll play a central role in shaping messaging, producing compelling assets, and bringing campaigns to life in collaboration with Product, Marketing, Sales, Client Experience, and Web/Design teams.
Direct experience with IB curriculum (TOK, EE, CAS, HL/SL subjects) and academic year cycles is critical to ensure authenticity and credibility in messaging.
This role reports to the Head of Product Marketing.
What You’ll Do
Messaging & Positioning
- Support refinement of value propositions and messaging for IB schools
- Translate curriculum features into clear benefits for coordinators, teachers and school leaders (ability to translate technical releases to educators)
- Conduct customer interviews and extract insights into positioning
- Shape target personas and messaging priorities
Campaign & Asset Execution
- Create landing pages, lead magnets, brochures, and messaging/enablement decks
- Brief and coordinate with Web and Design teams to deliver digital assets, including videos
- Work across departments in order to support a go-to-market strategy that resonates with educators and our schools, driving product growth for new logos, upsells, and renewals, as well as awareness internally within the company
- Craft strong go-to-market strategies that resonate with educators and our schools in order to promote product growth for new logos, upsells, and renewals
- Support webinar campaigns and events
- Produce customer case studies and testimonials in collaboration with our content team
Sales Enablement
- Develop one-pagers, battlecards, and objection-handling materials
- Ensure messaging consistency across global regions
Cross-Functional Collaboration
Work closely with Product to understand feature updates
Align with regional Marketing Managers on campaign execution
Coordinate timelines and deliverables across teams
What Success Looks Like
- Clear, differentiated messaging for ManageBac
- Consistent GTM execution in line with the product roadmap
- High-performing landing pages and campaign assets
- Sales team actively using your enablement materials
- Strong collaboration and working relationship with Product, Demand Generation, Sales, and Client Experience
Requirements
- Former IB Diploma Programme student
- Experience using ManageBac or a similar LMS
- Degree in Marketing, Communications, Journalism, English or similar
- Exceptional written English
- Strong storytelling and copywriting ability
- Highly organised and detail-oriented
- Confident using AI tools to accelerate content production
- Comfortable coordinating briefs and managing stakeholders
- 0–3 years’ experience in marketing or content roles
Benefits
- Competitive salary and opportunities for career development.
- Monthly Health & Wellness Allowance
- Office lunch & team socials
- Professional Development Opportunities
ABOUT FARIA EDUCATION GROUP
At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we lead the way in international education systems and services.
We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous standards for data protection and security, ensuring first-class training and support for modern international schools.
Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.