Product Marketing Lead - Crypto
Introduction
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused.
You’ll find our 700+ team currently across 12 locations and 9 time zones.
The Role
We’re looking for an experienced Product Marketing Lead - Crypto to own the go‑to‑market strategy, product positioning and growth campaigns for Pepperstone’s crypto offering.
This role is critical in translating product capabilities and roadmap into compelling customer narratives and high‑impact marketing campaigns. You’ll work closely with product, growth, brand, and regional marketing teams to deliver launches and initiatives that drive acquisition, engagement, and retention across multiple channels.
This is a hands‑on leadership role for a strong campaign operator who can connect strategy to execution in a highly regulated, high‑growth environment.
As our Product Marketing Lead - Crypto, your key responsibilities include, but may not be limited to:
- Lead the product marketing strategy for Pepperstone’s crypto offering, shaping positioning and value propositions
- Develop and execute integrated go‑to‑market campaigns for product launches, feature releases and growth initiatives
- Own end‑to‑end campaign management from strategic brief and messaging through execution, optimisation and reporting
- Partner closely with product, growth, content and regional marketing teams to ensure alignment and consistency
- Drive high‑impact campaigns across paid, owned and earned channels to increase acquisition and trading activity
- Develop customer‑focused messaging frameworks tailored to different trader segments
- Analyse campaign and product performance to generate insights and continuously optimise strategy
- Support lifecycle marketing initiatives across CRM and engagement channels
- Monitor crypto market trends and competitive landscape to strengthen positioning and campaigns
- Work closely with compliance and legal teams to ensure all marketing activity meets regulatory requirements
About you
- 5+ years’ experience in product marketing, growth marketing or campaign leadership, ideally within crypto, fintech, trading platforms or financial services
- Proven experience leading large‑scale, multi‑channel marketing campaigns with measurable impact
- Strong product marketing fundamentals including positioning, messaging, GTM planning and launch execution
- Ability to translate product features into compelling customer value propositions
- Deep understanding of digital marketing channels, including paid media, social, lifecycle marketing and analytics
- Experience with CRM and lifecycle platforms such as HubSpot, Salesforce Marketing Cloud or similar
- Strong analytical mindset with experience using marketing analytics and reporting tools
- Solid understanding of cryptocurrency markets, trading products and the broader blockchain ecosystem
- Excellent stakeholder management and cross‑functional leadership skills
- Highly organised, execution‑focused and comfortable managing multiple priorities
Why you will enjoy working with us
- Competitive salary structure
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 4 weeks per year, in addition to hybrid working as standard
- Ongoing personal development & learning opportunities
- Paid parental leave
- 3 paid volunteering days per year & Workplace Giving Program
- 24/7 support when you need it most - an Employee Assistance Program
- Frequent events and celebrations
More About Pepperstone
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/
We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.
“We are a 2025 Circle Back Initiative Employer – we respond to every applicant”.
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.
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