Product Marketing Manager
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.
Essential Job Duties
As a Product Marketing Manager at BambooHR, you will be responsible for planning and executing key GTM and launch initiatives to drive business success. You will use your knowledge of product benefits and market fit to clearly articulate our value proposition to the market and our customers. We have an exceptional product with a focused mission and we want everyone to know about them! As a member of our phenomenal Product Marketing Team, you will be asked to understand the product feature set and competitive positioning as you develop innovative and compelling deliverables such as messaging, sales collateral, launch materials and marketing content.
You will:
- Drive comprehensive go-to-market strategies that tie to business objectives and lead to business growth
- Conduct market and competitor analysis to uncover market potential and unique messaging opportunities
- Define and refine our product’s messaging and positioning to drive awareness and demand for our products
- Work collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success
- Develop powerful and persuasive sales pitches and compelling assets that showcase our leading HR software products
- Generate internal momentum with the launch of new products/offerings, and prepare the organization for bringing these products to the market
- Work closely with product management to provide input on product roadmap based on market feedback and trends
- Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals
What You Need to Get the Job Done
- You have been trained in the Product Marketing or Product Management discipline
- You have a Bachelor’s degree in Business, Marketing, or a related field; Master’s degree preferred
- You have 3+ years of Product Marketing under your belt
- You have experience with product marketing strategy and execution in high-tech companies, specifically around subscription and/or SaaS/Cloud business models
- You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
- You have experience with data-driven market research and analysis to inform strategy, prioritization, and messaging
- You have experience working with cross-functional teams that span marketing, sales, and product management organizations.
What Will Make Us REALLY Love You
- You are able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
- You have a passion for storytelling, with excellent written and verbal communications skills.
- You possess strong analytical skills, with demonstrated capabilities interpreting data and qualitative info and distilling into actionable key takeaways.
- You are an exceptional communicator and collaborator across diverse teams
- You have demonstrable presentation skills that adapt to unique audience types
- You have a strong attention to detail and can successfully manage multiple projects simultaneously
What You'll Love About Us
- A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
- Comprehensive health, life, and disability insurance
- Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
- Check out all our benefits that benefit you
About Us
At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.
We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.
What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.
BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.
BambooHR is An Equal Opportunity Employer--M/F/D/V
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