Product Marketing Manager
Who We Are:
PE-backed start-up, DoseSpot is a dynamic and innovative leader in the electronic prescribing software market, and its subsidiary, pVerify, is an industry leading insurance verification solution. We are on a hyper-growth curve at the intersection of the software and healthcare industries. We need great team members to capitalize on these opportunities and improve the healthcare experience for patients and doctors alike. DoseSpot and pVerify have an exciting opportunity to join a fun and growing team, benefit from strong market tailwinds, and be part of an exciting opportunity to ensure mission-critical prescriptions and verifications are delivered on time and without error.
The Role:
The Product Marketing Manager (PMM) owns execution of positioning, messaging, customer adoption/utilization, and go-to-market strategy for assigned product lines. This role partners closely with Product, Sales, Account Management and Growth Marketing to drive product adoption, pipeline contribution, and competitive differentiation.
The PMM translates product capabilities into clear commercial value, ensuring launches are coordinated, internal teams are enabled, customers drive use and best practices, and messaging remains consistent across all channels. While operating independently, this role collaborates with senior stakeholders and contributes insights that inform roadmap and commercial strategy.
Key responsibilities:
Develop and refine positioning, messaging, and value propositions for assigned products, ensuring alignment with company strategy
Lead go-to-market execution for new features and product launches, coordinating cross-functional stakeholders
Create GTM briefs and ensure alignment across Sales, Growth Marketing, Account Management, Education Services and Customer Success
Partner with Sales to develop enablement materials that improve win rates and sales cycle efficiency
Collaborate with Account Management on customer business reviews and drive adoption/utilization strategy (partner marketing)
Monitor product performance metrics; gather insights to incorporate into brand, sales and positioning materials; and identify optimization opportunities
Guide product-specific customer communications and coordinate deployment and performance metrics
Conduct competitive research and maintain actionable competitive intelligence for Product, Account Management and Sales teams
Develop buyer persona insights and ensure campaigns align with customer motivations and purchasing behaviors
Contribute voice-of-customer insights to Product to inform roadmap and prioritization discussions
Support strategic RFP responses and enterprise sales opportunities
What you'll bring:
3 to 5 years of experience in marketing, with understanding of Product, Account Management and Sales, ideally with a focus on product marketing; equivalent experience may be substituted for degree.
Strong expertise in positioning, messaging, partner marketing, competitive analysis, and sales enablement
Advanced knowledge of Microsoft Office suite and proficiency in marketing automation solutions such as Salesforce, Asana, Hubspot, PowerBI, Data Warehouses, etc.
Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
Comfortable collaborating with cross-functional teams (e.g., sales, marketing, product, support, operations, etc.) with a demonstrated ability to get team members on board
Clear and professional written and verbal communication skills
Ability to prioritize effectively and manage multiple competing priorities
Ability to be flexible and have a high comfort level with ambiguity
Industry knowledge of healthcare is essential
Core Competencies:
Knowledge & Application: Complete knowledge and full understanding of area of specialization, principles and practices within a professional discipline. Assesses unusual circumstances and uses sophisticated analytical and problem solving techniques to identify cause. Resolves and assesses a wide range of issues in creative ways and suggests variations in approach. This job is a fully qualified, experienced professional.
Complexity & Problem Solving: Works on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Devises solutions based on limited information and precedent and adapts existing approaches to resolve issues. Uses evaluation, judgment, and interpretation to select right course of action. Work is done independently and is reviewed at critical points.
Collaboration & Interaction: Enhances relationships and networks with senior internal/ external partners who are not familiar with the subject matter often requiring persuasion. Adapts style to differing audiences and often advises others on difficult matters.
Working Conditions & Environment:
Fully remote role within the United States – east coast preferred
Periodic travel (approximately 5%) for team meetings, customer visits, and industry events
Operates in a fast-paced, growth-oriented, PE-backed SaaS environment
Requires cross-functional collaboration across Product, Sales, Account Management, Education Services, Customer Success.
Success in this role requires the ability to balance synchronous collaboration with thoughtful asynchronous execution in a remote-first environment
Benefits & Perks:
🌍Remote work environment with a flexible work schedule to encourage work-life balance
✈Annual company offsite
🌴Generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
💙 Medical, dental, and vision insurance for you and your family, plus a company funded FSA & HSA (dependent on which medical plan you choose)
💰401(k) company match
💸One-time workspace reimbursement to help you optimize your remote workspace
DoseSpot is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.