Product Marketing Manager
GovDash helps businesses win and deliver government contracts that advance American interests.
Our AI platform is a single, secure, workflow-driven system for the full contracting lifecycle, from opportunity discovery and capture through proposal execution, award, and post-award operations.
In 2025 alone, GovDash customers won more than $5B in government contracts. We’ve raised $42M to move faster on product and scale GovDash nationwide.
Role Overview:
We’re looking for a strategic and hands-on Product Marketing Manager to own the positioning, messaging, and marketing strategy for GovDash’s products. Reporting to the Head of Growth, you’ll work closely with other Product Marketers, Engineering, Sales, and Growth teams to develop compelling messaging, videos, collateral, and create sales enablement materials to ensure our product’s value is clearly communicated across all channels.
Key Responsibilities:
Positioning and Messaging: Craft clear, compelling product messaging that resonates with government contractors and differentiates GovDash in the market.
Website Content Development: Own the website from a copy and messaging perspective. Produce product-focused content, including case studies, white-papers, blog posts, product videos, and website copy.
Sales Enablement: Create collateral, presentations, battle cards, and competitive analysis to empower the sales team and drive conversions.
Product Launches: Work closely with the engineering team on upcoming product launches and own the monthly newsletter.
Market Research: Conduct market and competitive research to inform product positioning and uncover new opportunities.
Customer Insights: Gather and analyze customer feedback to refine messaging, improve the user experience, and support product development.
Performance Analysis: Measure and report on the effectiveness of product marketing initiatives, optimizing based on data-driven insights.
What We’re Looking For:
Strong analytical skills with experience evaluating funnels, attribution, and campaign performance.
Proficiency with Google Analytics, Google Ads, HubSpot, Canva, Framer, and modern CMS platforms.
Ability to connect and manage workflows across a full marketing stack, including ads, automation, analytics, and content tools.
Experience supporting competitive intelligence efforts and equipping sales with insights and assets.
You learn quickly move fast, test aggressively, and iterate without hesitation.
Exceptional written and verbal communication skills, with the ability to translate technical details into clear, compelling narratives.
Strong project management skills and experience juggling multiple initiatives simultaneously.
Experience working cross-functionally with field, sales, and engineering teams.
Proven track record of successful go-to-market strategies and product launches.
Self-starter who thrives in a fast-paced, startup environment.
Qualifications
Hands-on experience running PLG experiments across activation, lifecycle, and conversion.
3-5 years of experience in product marketing, preferably in B2B SaaS.
Care about America and its interests.
Preferred Skills
Background in GovCon technology, or technical SaaS.
Experience with SEO/AEO.
Familiarity with AI, automation tools, integrations, or lightweight API-driven workflows.