Product Marketing Manager
£55k - £75k GBP
🏷️ Title: Product Marketing Manager
👫 Department: Marketing
💰 Salary: £55,000 - £75,000 base
🎁 Benefits & Culture: See here
📈 Equity: A very generous EMI share offering
🌴 Holiday: 26 days + bank holidays
💗 Mission: Elevate later life for everybody and build the care sector of the future
💻 Office Policy: Hybrid, Tuesdays and Thursdays in the office
🌍 Office Location: London Bridge, London, UK
🔍 The Opportunity:
The care sector is being transformed by technology, and we're looking for a B2B Product Marketing Manager to help our 6,000+ care providers get the most from Lottie and our SaaS product, Found. You'll own how we communicate product value, drive adoption of new features, and help partners succeed — whether they're using Lottie’s marketplace to drive revenue or Found to run their operations.
This role is both strategic and hands-on. You'll own and shape the product marketing function—defining what good looks like, setting priorities, and building the playbook—not waiting to be told what to do. But you'll also be in the work daily: writing copy, building campaigns, and creating partner communications. You'll leverage AI tools extensively to move fast and punch above your weight. We're looking for someone who embodies "outcomes over output"—measuring success by partner engagement and feature adoption, not by the volume of assets produced.
💻 What does this role involve?
Owning product launches end-to-end—taking full ownership of GTM from strategy through execution, pulling together Product, Design, CRM and Content.
Developing positioning and messaging for both Lottie marketplace and Found that resonates with care operators and regional managers.
Pioneering AI-powered content creation—including personalised video at scale. We're building towards a world where we can generate account-specific demos and materials directly connected to our codebase. You'll be at the cutting edge of what's possible with AI video tools, helping us create personalised experiences for each partner.
Building customer evidence through testimonials, case studies, and success stories.
Defining the metrics that matter—not just opens and clicks, but whether partners adopt features and improve their own results like conversion and occupancy.
💪 What problems will you be solving?
Driving adoption of what we build – We ship constantly. You'll make sure partners know about new features, use them, and see real business results.
Driving upgrades and expansion – Converting high-usage partners to additional modules through well-designed upsell journeys.
Making complex technology feel simple – Crafting stories that help partners see how Lottie and Found solve their real problems: filling beds, managing enquiries, reducing admin.
Helping partners succeed – You'll develop educational content, guides, and campaigns that help our existing partners get more value from the platform. Partner success is your primary measure.
Building credibility in a traditional sector – You'll develop customer evidence and success stories that show care providers what's possible when they embrace technology.
👀 We think you’ll be a great fit if…
You have 3-5+ years of B2B product marketing experience, ideally in SaaS or marketplace businesses.
You're obsessed with AI and excited by what's now possible. You've experimented with AI video tools, use AI writing assistants daily, and get genuinely excited about personalisation at scale. You see a future where every partner gets content tailored to them—and you want to build it.
You love getting close to customers. You'll talk to partners, research their problems, learn their jargon, and understand their world—so your messaging actually resonates.
You're a natural storyteller. You know how to craft a narrative so it's genuinely engaging—putting a list of features into an email isn't enough.
You're a strong writer. You can make complex products feel simple and valuable in a single sentence.
You care about adoption metrics, not vanity metrics. Opens and clicks matter less to you than actual feature usage.
You’re excited to get stuff done yourself, but you also know when to leverage the expertise of others—like our graphic designer, CRM lead, and partner team to get the best result.
Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not perfect a CV match
💔 This role isn’t for you if…
Our mission to elevate later life care doesn't resonate with you.
You see yourself as a strategist who directs others—this role requires you to get stuff done yourself (but not alone!)
You're more comfortable with brand marketing than product marketing—we need someone who loves the detail of features, use cases, and partner communications.
You want a big team and established processes—you'll be building a lot from scratch.
You haven't embraced AI tools or aren't curious about using them to move faster.
You only care about your individual impact—this is a team sport and success means making others around you better.
🔢 Lottie’s Interview Process
First round interview with Lottie’s CXO.
Technical assessment interview with two members of Lottie’s Leadership Team.
Final interview with Will Donnelly (Lottie’s Co-Founder & CEO) and the Hiring Manager.
🤩 Candidate Experience: All candidates will be informed of their application status.
Pre-Screen and Screening interview: You'll receive an email notification, but no specific feedback will be provided at this stage.
Case Study: If you are unsuccessful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
Final Interview: For final-stage candidates who are not offered the role, we will provide feedback via a phone call.
🚀 Meet Lottie
Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb.
Launched in London in July 2021, Lottie has raised over £25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europe's fastest growing tech companies. Most recently, Lottie was the acclaimed winner of Deloitte Fast 50, LinkedIn Top Startups and Startups 100.
As of today, Lottie offers three core products and services, including:
Lottie (B2B2C Marketplace) - Free service that helps families find the UK's best care homes and home care services.
Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to best manage their enquiries, occupancy and finances.
Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.
🤩 Why Lottie?
Career Opportunity - A career-defining opportunity to build and own the product marketing function, shape how we communicate value to 6,000+ partners, and work at the cutting edge of AI-powered marketing.
Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.
People - Join a kind, talented and mission driven team that loves coming to work every day.
Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
Award Winning - Acclaimed winner of Deloitte Fast 50, LinkedIn’s “Top Startups” The Sunday Times top 100 and the Startup.co.uk 100 Index.
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. If you require reasonable accommodations during the application or interview process, please let us know at alice.rooke@lottie.org.