Product Marketing Manager
Product Marketing Manager
Overview
We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives.
You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.
Your Responsibilities
Messaging & Positioning
Define and continuously refine product messaging and value propositions across use cases and buyer personas
Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders
Develop tailored messaging for verticals, market segments, and key accounts
Go-to-Market Execution
Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing
Coordinate internal enablement and external rollout activities
Align launches with demand generation, campaigns, and press activities
Sales Enablement
Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools)
Support Sales with training, objection handling, and demo narratives
Improve conversion and deal velocity by aligning closely with revenue teams
Content & Market Education
Develop product-focused content (solution briefs, white papers, competitive comparisons)
Contribute to blog articles, newsletters, and product-related webinars
Shape thought leadership content that reinforces Sereact’s positioning
Customer & Market Insights
Conduct market research and competitor analysis to inform positioning and roadmap
Capture feedback from the field to refine messaging and identify opportunities
Monitor trends in robotics, logistics automation, and AI application domains
Reporting & KPIs
Define and track product marketing success metrics
Report on GTM performance and impact on pipeline and revenue
Support forecasting and planning with market and customer insights
Qualifications
Education & Experience
Completed studies in Business, Marketing, Engineering, or a related field
Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation
Professional Competencies
Strong understanding of enterprise buyer journeys and complex value chains
Experience with launching and positioning technical products in B2B markets
Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents
Experience working cross-functionally with Product, Sales, and Engineering
Soft Skills
Hands-on mentality with strategic thinking ability
Excellent communication skills in German and English
Structured, analytical, and customer-centric work style
Our interview plan:
Application
Take‑home assignment: You’ll work on a short, role‑relevant task with clear instructions and a deadline.
Cultural fit interview (40 min): A conversation about how you work, what motivates you, and what you’re looking for. Expect CV highlights, your “why,” and time for your questions.
Technical fit interview (45 min): A deeper dive into your skills and problem‑solving approach for this role.
On‑site visit: Meet the team in our office and collaborate on a real challenge similar to the work you’d do here. You’ll also meet a founder; we aim to give you a clear feel for the role and environment.
What We Offer:
Wellpass (gym membership)
Flexible working hours
Option to work from home when needed
A motivated team and an open corporate culture
Competitive compensation and excellent career development opportunities
Note to applicants: We are currently experiencing a high volume of interest in this role. Due to this, our review process is taking a bit longer than usual. We appreciate your patience.