Product Marketing Manager
About Vibe
At Vibe.co, we’re shaping the future of advertising by helping brands connect with audiences in more human, data-driven, and measurable ways. Our platform brings together creativity, technology, and automation to make ad experiences more relevant, efficient, and impactful — across every screen, including CTV.
We’re growing fast- our goal is to 2.5x revenue in 2026, and content will be at the core of how we get there. The stories we tell, the experiences we design, and the value we communicate will define how brands, agencies, and partners see Vibe as a category leader in CTV innovation.
We’re a small, high-performing team that values clarity, speed, and execution. We move quickly, experiment relentlessly, and take pride in content that doesn’t just inform — it converts.
Your Mission
We’re looking for a Product Marketing Manager who can turn product innovation into compelling stories, GTM programs, and revenue-driving enablement. In this role, you will help shape how Vibe brings products to market by crafting crisp messaging, developing high-impact launch content, and partnering across teams to position Vibe as a leader in its category. You will translate complex capabilities into clear value narratives, support sales with the assets they need to win, and collaborate on case studies that highlight real customer impact. Driven by data and iteration, you will contribute to refining our GTM strategy so every launch lands, resonates, and drives measurable product adoption and growth.
What you will do:
Go To Market Strategy → produce short form content to promote product launch and announcements
Storytelling → collaborate with various functions on messaging and positioning (website dev, event planning)
Sales Enablement → produce one pagers, decks and internal documentation for sales enablement content
Write impactful case studies → collaborate with CSMs to connect with customers and ship inspiring case studies
Measure & iterate → you’re obsessed with data and track product activation and impact across the board
You’re a great fit if:
You have 5+ years of experience in Product Marketing or a similar role, building the skills needed for this position—ideally in B2B SaaS, self-serve SMB, or adtech/martech.
You’re a builder and hands-on. You thrive in zero-to-one environments, love creating from scratch, and aren’t afraid to execute.
You have excellent storytelling and writing skills. You know how to craft clear, compelling narratives that resonate with your audience.
You’re strategic but data-driven. You balance big-picture thinking with a test-and-learn approach to continuously improve performance.
You know how to communicate effectively with senior stakeholders
Perks & Benefits
Comprehensive medical, dental, and vision insurance
401(k) plan with company matching
Unlimited PTO to recharge and reset
Paid parental leave for maternity and paternity
Flexible hybrid work model- we’re based in NYC’s Flatiron District and looking for someone excited to spend time in our new office