Product Marketing Manager for a Company with a Social Mission
Have you always wanted to work for a company with a genuine social mission? This is your chance! AssistiveWare’s mission is to support people with communication disabilities. We provide products and services that address the barriers they face and contribute to a more inclusive society.
We are not just a worldwide market leader in apps for people who cannot speak. Our users are at the heart of what we do. Many of them are autistic, have cerebral palsy, Down syndrome and/or fine motor, vision or cognitive disabilities. We are proud to collaborate with them and their families, teachers, and therapists to ensure our products best serve their needs.
We are a small but diverse team—we are over 40 people representing 19 nationalities and we’re spread around the world. Our business challenges are unique and in order to keep innovating, we need people with different perspectives to join us—people like you. So no matter where you’re from, who you love, what you believe in, or what disability you live with, we welcome you to be your true self at AssistiveWare.
We are an agile marketing team, focusing on user-centricity, collaboration and values driven product marketing. We strive to connect our products to the people who use, support and recommend them.
As a Product Marketing Manager you will develop, maintain and navigate coherence on marketing narratives and tone. Acting as a custodian of product marketing consistency, you will also help to define shared language, value propositions and audience insights, ensuring they are applied consistently across different touch points.
While shaping and leading product narratives and identify opportunities to drive awareness across our product suite, you will:
- Develop portfolio level messaging frameworks;
- Plan, run, and manage campaigns; aiming to build awareness of the value of AssistiveWare products, driving adoption and retention;
- Build marketing initiatives helping professionals understand, recommend and support the use of AssistiveWare products;
- Analyze market data and campaign results, and synthesize insights into creative messaging;
- Lead Go-to-Market planning to ensure clear positioning, cross-channel communication and internal alignment;
- Own AssistiveWare’s App Store presence.
If you have a clear and persuasive method of communicating, if you inspire collaboration between stakeholders while working across a variety of initiatives, with the ability to shift priorities, and if working for a values-driven organization is what motivates you, this exciting and important work may be a great fit.
Requirements
- Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field, Masters degree preferred.
- At least 5-7 years of product marketing experience for technology products and apps with a track record of owning messaging and GTM initiatives.
- Background in Assistive or Education Technology is preferred but not required.
- Excellent organizational skills, with strong attention to detail and a focus on delivering results.
- Experience in commercial enablement, partnering with customer facing teams to develop supporting materials and collateral is highly desirable.
- Fluent in English with exceptional written and verbal communication skills.
Benefits
- An interesting and versatile job where your personal input is appreciated and expected;
- A job for 36 to 40 hours a week at an inspiring and dynamic company;
- A pleasant informal working atmosphere;
- Time and budget to develop yourself;
- A gross salary between €4.000 -€4.500 for full-time (excluding holiday pay), depending on education and experience;
- An exciting and varied job where your input is valued, encouraged and expected.
Our office is located in a beautiful historic building in the Jordaan in Amsterdam. Would you like to make a difference in the world? Then we would like to meet you!