Programmatic Ad Partnerships Manager
Job description
Haystack News is the leading local & world news service on Connected TVs reaching millions of users and empowering them with a personalized newscast. We are one of the fastest-growing TV News companies in the world, and are already preloaded on 37% of all TVs shipped in the US!
We are an agile team that is redefining the future of TV news and we pride ourselves on our ability to move faster and execute better than anyone else in our industry. We accomplish this by working with the smartest people and staying on the cutting edge. We measure ourselves by the impact we have on individuals’ daily lives and the television industry as a whole. Be part of a Silicon Valley startup and work directly with the founding team.
In this role, you will develop and maintain strong relationships with U.S. advertising partners, manage programmatic advertising operations, and drive revenue through strategic business opportunities. You will leverage strong analytical skills to oversee reporting and analytics, create performance dashboards, and forecast revenue opportunities. Jumpstart your career by working with Stanford & Carnegie Mellon alumni and faculty who have already been part of other successful startups in Silicon Valley.
Responsibilities
Develop and maintain strong relations with our programmatic advertising partners
Manage the day-to-day operations of the programmatic advertising business
Oversee reporting & analytics, create dashboards, optimize performance, forecast revenue opportunities
Establish a regular cadence of calls with SSPs/DSPs
Monitor and optimize pricing and performance of Haystack’s advertising
Drive revenue by developing business opportunities
Traffic and troubleshooting of advertising integrations
Identify KPIs to measure and plot progress as we develop new ad products
Drive ad-tech partnerships and integrations (SDKs, DMPs)
Your Background:
Excellent communication skills
Bachelor's degree in Business, Economics, Industrial Engineering, or a related field
5+ years of professional experience
Strong analytical skills, using spreadsheets (Excel, Google Sheets) including formulas and pivot tables
Proven track record of leveraging data and analytics to drive decisions
Willingness to be proactive and take on new responsibilities as the company evolves
Desirable skills
Experience with paid marketing campaigns (e.g. Google Adwords, Facebook Ads, or similar) is a plus.
Experience with SQL for data analysis is a plus