Publisher Success Manager

MGID is a fast-growing player in digital advertising, delivering high-performance native, display, and video ads powered by AI-driven technology. We help publishers monetize their audiences and brands maximize performance—while ensuring a seamless, brand-safe user experience.

What You'll Do:

Client Onboarding & Relationship Management:

1. Ensure smooth onboarding of top and mid-market publishers in India by coordinating account setup, widget creation, integration, and handover from Acquisition teams.

1. Serve as the primary point of contact (POC/PIC) for all assigned India publishers, responding promptly to daily inquiries and ensuring continuous, high-quality support.

1. Build and maintain strong, reliable relationships with publishers through regular communication, calls, QBRs, and insights-driven discussions to support long-term cooperation.

Performance Monitoring, Strategy & Optimization:

1. Perform daily, weekly, and monthly monitoring of publisher performance across CTR, CPM, CPC, revenue, and visibility metrics to identify trends, issues, and opportunities.

1. Develop and execute growth strategies for revenue and margin increase—monthly, quarterly, and yearly—aligned with the India market's needs and team goals.

1. Initiate and lead optimization activities, propose new monetization formats, run A/B tests, review live placements, and collaborate with advertiser-side teams to improve targeting and traffic quality.

1. Closely monitor the portfolio to ensure continuous optimization, troubleshoot declines, and drive consistent improvement in performance and LTV.

Upsell, Cross-Sell & Revenue Growth:

1. Create and implement upsell and cross-sell plans aimed at increasing monetization efficiency and improving MGID’s presence within the Indian publisher ecosystem.

1. Prepare revenue projections for upsell initiatives, create new widgets, and gather publisher feedback on newly released solutions and features.

1. Drive upsell activities strategically to boost overall company revenue and margin while sharing successful ideas with the regional/global team for broader adoption.

Retention, Churn Prevention & Account Recovery:

1. Proactively identify churn risks through performance tracking and client sentiment, and take immediate action to address issues and strengthen the relationship.

1. Manage re-signing and renegotiation of agreements, ensuring terms meet client needs while protecting MGID’s profitability.

1. Work to return inactive publishers within 3 months and contribute to lowering overall churn rates across the assigned portfolio.

Troubleshooting & Technical Support:

1. Investigate and resolve technical issues by gathering necessary information, prioritizing requests, and coordinating with AdOps, Tech, Compliance, and Product teams.

1. Support integration checks, ensure quality of new formats and solutions, manage HubSpot/Jira tickets, and handle complex technical or operational inquiries promptly.

Cross-Functional Collaboration:

1. Work in close cooperation with internal global teams and cross-departmental partners—including Analytics, AdOps, Tech, Yield, Acquisition, Finance, Legal, Product, Compliance, Creative, and Global Support.

1. Facilitate effective internal communication to ensure alignment, cohesive execution, and seamless support for publisher needs.

1. Share publisher feedback to influence product improvements, GEO-specific rules, and operational enhancements.

Reporting & Administrative Duties:

1. Provide daily, weekly, monthly, or custom reports to publishers summarizing performance, insights, and next steps.

1. Deliver internal reports highlighting non-standard issues, key risks, and significant account updates.

1. Prepare IOs and contracts for RS deals, coordinate invoices, and involve relevant teams (Acquisition, Finance, Legal) when necessary.

Daily Operational Tasks:

1. Monitor publisher metrics and placements daily, support complex integrations, and troubleshoot live issues in real time.

1. Handle moderation, antifraud requests, A/B test setups, and analytics-driven tasks following established workflows.

2. Participate in team initiatives, strategic projects, and continuous process improvements within the Success Management department.