The Executive Assistant (EA) will provide high-level administrative, sales coordination, and operational support to a hotel brokerage firm licensed across multiple U.S. states. The EA becomes a co-owner's right hand, reducing workload by handling lead intake, CRM updates, document preparation, client follow-ups, and coordination with agents.
This role requires exceptional attention to detail, strong organizational skills, and the ability to work in a fast-paced environment with high volumes of incoming leads (up to ~50/day). The EA will assist with listing onboarding, CRM accuracy, marketing material preparation, e-signature workflows, Drive file setup, client-facing coordination, and post-sale documentation tasks to ensure seamless brokerage operations.
The EA must be reliable, structured, tech-savvy, and capable of maintaining accuracy within a highly detailed brokerage ecosystem that has been refined over 15+ years. They will integrate with existing systems (Google Workspace, custom CRM, Asana) rather than introducing new platforms.
DUTIES AND RESPONSIBILITIES:
Sales Coordination & Client-Facing Support
- Prepare, update, and organize sales coordination documents, including listing agreements, special provisions, and compliance paperwork.
- Request, organize, and follow up on monthly hotel performance reports from clients.
- Assist with post-sales coordination by assembling closing packages, uploading required documents, and ensuring accuracy.
- Provide client-facing communication support as needed, following Marisa’s standards.
Lead Intake & CRM Management
- Monitor the business inbox for ~50 daily leads and inquiries. Enter new leads into the CRM or update existing profiles.
- Validate lead details (name, phone, email) and merge or correct profiles as needed.
- Create agent reminders with correct property codes, dates, and assignments.
- Add all leads to the corresponding property campaigns to support mass outreach.
- Send property-specific email templates immediately after lead processing, including confidentiality agreement links.
- Identify urgent or high-priority messages and escalate to the client via WhatsApp/text.
Administrative & Operational Tasks
- Assist with drafting listing agreements using correct templates based on licensing scenarios (licensed state, unlicensed state, broker of record variations).
- Conduct light research (e.g., addresses, counties) when agents cannot provide complete listing details.
- Set up e-signature workflows in Google Docs, assign fields, add signer emails, and send signature requests.
- Maintain organized Google Drive files: create listing folders using templates, update access permissions, ensure proper public/private folder setup, and upload executed agreements.
- Assist in preparing marketing materials by updating templates, inserting provided content, and ensuring formatting accuracy (no low-quality AI-generated content).
Post-Listing & Transaction Support
- Add completed listing agreements to the spreadsheet, including CA links and Drive links.
- Populate closing folders with executed contracts, tax returns, offers, counteroffers, and other confidential materials.
- Assist with the coordination of broker-of-record packages in states where the client is not licensed.
- Maintain confidentiality and ensure sensitive financial and legal documents are stored only in restricted-access areas.
General Executive Support
- Reduce the client's administrative load by managing repetitive tasks, data entry, file organization, and operational housekeeping.
- Provide optional inbox and calendar support as needed.
- Support workflow organization to stabilize operations during rapid company growth.
Requirements
Real Estate or Brokerage Support Experience (Preferred)
- Knowledge of real estate transactional flow, preferably commercial or hotel brokerage.
- Experience reviewing agreements, coordinating signatures, or managing client documentation.
CRM & Lead Management Proficiency
- Ability to manage large lead volumes, maintain accurate databases, duplicate-check, and tag contacts correctly.
- Experience updating campaigns, reminders, and data structures.
Detail-Oriented Administrative Skills
- Ability to handle sensitive documents, follow strict naming conventions, and maintain multi-level Drive folder permissions.
- Skilled in formatting templates, proofreading documents, and managing complex workflows.
Communication & Client Interaction
- Strong written communication for sending templates, follow-ups, and professional emails.
- Ability to escalate key messages promptly and clearly.
Technical Skills
- Google Workspace (Docs, Sheets, Drive, Gmail, e-signature tools).
- Custom CRM navigation (training provided).
- WhatsApp for urgent team communication.
- Asana or similar task-tracking tools.
Benefits
- Fully remote work, Full-time & long-term role (not project based)
- Competitive Salary & appraisal opportunities
- HMO & Insurance
- PTO
- Lots of opportunities & areas for growth