Sales Coach

What’s the Opportunity

Daft.ie is seeking an experienced Sales Coach to design and deliver high-impact training for Estate Agents across Ireland.

In today’s competitive Irish property market, many estate agents face a common challenge: confidently articulating value to vendors (property sellers) and securing vendor-funded advertising that supports stronger outcomes. This role exists to address that challenge through structured, practical sales coaching that drives real behaviour change.

You will work closely with estate agents to equip them with the skills, confidence and frameworks required to win instructions, communicate value effectively, and successfully position Daft.ie’s advertising solutions - particularly Advantage Ads - as part of a compelling vendor proposition.

This role is first and foremost about sales capability building. While experience in estate agency or property is highly beneficial, we are equally interested in experienced sales coaches who have delivered successful training in other commercial environments and can rapidly contextualise their expertise to the property sector.

What will I be doing

As a Sales Coach working with estate agents, you will focus on building sales confidence, consistency and effectiveness through structured training and ongoing reinforcement. Your responsibilities will include:

• Designing and delivering engaging sales training programmes tailored to estate agents operating in the Irish market

• Translating proven sales methodologies into the estate agency context, including:

  • Value-based selling and pricing confidence

  • Objection handling and vendor conversations

  • Securing commitment to vendor-funded advertising

• Delivering impactful in-person training sessions with agencies across Ireland, with a strong emphasis on practical application, role-play and real-world scenarios

• Coaching agents to improve:

  • Instruction-winning conversations

  • Lead nurturing and conversion approaches

  • Communication of advertising value to vendors

• Providing structured post-training support, including follow-up sessions, coaching check-ins and tailored agency action plans

• Measuring the effectiveness of training through adoption, behavioural change and commercial outcomes, sharing insights with agents and internal stakeholders

• Collaborating closely with Daft.ie’s commercial and product teams to:

  • Identify recurring skill gaps and training needs

  • Feedback insights that support product development and sales enablement initiatives

What skills and experience do I need

We are looking for a highly motivated, confident, credible sales coach who can inspire experienced professionals and drive measurable improvement.

Essential experience and skills:

• Proven experience delivering sales coaching, training or sales enablement to professionals

• Demonstrated ability to drive behavioural change, not just knowledge transfer

• Strong understanding of core sales principles, including value articulation, objection handling and closing

• Exceptional facilitation and communication skills, with confidence leading in-person workshops and coaching sessions

• Ability to build trust quickly and coach experienced professionals with credibility and empathy

• Commercially minded, with the ability to link training activity to business outcomes

Highly beneficial (but not required):

• Experience working with estate agents, property professionals and/or media/advertising professionals

• Familiarity with the Irish property market 

• Familiarity with vendor-funded advertising models

• Experience adapting sales training for regulated or high-value transaction environments

Practical requirements:

• National Mobility: Based in Ireland with the flexibility and willingness to travel nationally for agency engagement and training delivery.

• Comfortable working independently while collaborating closely with internal commercial teams

What’s it like to work here

You will have the opportunity to work with one of Ireland's fastest-growing Internet companies. You will get the chance to create a significant contribution to our strategic direction. Projects are exciting and employees are given wide scope for creativity and innovation

Benefits - what you can expect

• We do that by making Distilled a place you'll be listened to and trusted to do your job. Where you can have fun, learn and feel appreciated. And where you get focused career development, growth and progression opportunities.

• We want you to feel confident that this is the right place for you, your career, your wellbeing and your future. Our goal is to maintain a culture where people look forward to work.

• Above all, your health and wellbeing are at the forefront of how we build the business. That means looking after you while you're here and later in life. So you'll receive life insurance, fully-paid healthcare and a 5% contribution towards your pension.

More about Distilled

We exist to make buying and selling in Ireland simple.

We put our people first, creating an inclusive environment where we can develop products that put our users first. We value people’s work and time, creating a community where they have an opportunity to make an impact and grow.

Our challenge is to enhance our market-leading products using insights and empathy to present our users with the perfect match.

What we build is technology, but what we do is create connections for life’s most meaningful moments. We are Distilled and we bring people together.

Our Values

We have five core values: We have a growth mindset. We like to simplify things and make things happen. We collaborate across teams, business units and brands. We're passionate about what we do.

These values give us a framework for leadership and daily decision making. They embody how we behave and present ourselves — as individuals and as a business — both internally and externally for our colleagues, our users and our customers.

We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company. We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race and membership of the Traveller community.