Sales Development Representative

We’re looking for a Sales Development Representative (SDR) to help power FLORA’s revenue engine at the intersection of product-led growth and sales.

This role sits at the front door of our go-to-market motion—engaging high-intent inbound users, identifying where human touch accelerates adoption, and creating pipeline through thoughtful outbound.

How You’ll Make an Impact

Inbound & Sales-Assist Motion

• Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals)

• Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights

Outbound Prospecting

• Identify and engage target accounts through thoughtful, personalized outbound

• Research prospects and tailor outreach based on role, industry, and creative workflows

• Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs)

Pipeline & Process Excellence

• Maintain accurate, high-signal data in CRM (notes, qualification, next steps)

• Partner closely with Sales to ensure clean handoffs and strong meeting quality

• Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities

Experimentation & Iteration

• Test messaging, sequences, and approaches across inbound and outbound

• Continuously refine how we identify “sales-assist moments” in a PLG motion
  
  

What We’re Looking For

• Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness.

• Strong written and verbal communication skills—clear, concise, and human

• Excited by creative tools and motivated to help shape how AI fits into real-world creative work.

• Organized and process-oriented, with strong CRM hygiene

• Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about.

• Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.

• Ownership mindset—proactively identifies opportunities, solves problems, and improves systems.

• Operates with a strong sense of urgency— every minute counts.

• High bar for excellence + low ego; cares for what’s best for the company and team

• Thrives in fast-moving, rapidly evolving startup environments