Staff Engineer, Product

About FLORA

We build creative tools for the new creative class—an intelligent canvas where the best AI models enable professional craft. We're a team of ~20, backed by exceptional investors like Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our customers span a variety of creative industries and include Pentagram, Lionsgate, and Nike.

About the role

We're looking for a Staff Product Engineer to own critical surfaces of FLORA's product. You'll be a technical leader across our frontend systems—canvas rendering, complex workflow interactions, and the media layer that powers image and video editing.

We're looking for someone who obsesses over craft, ships polished work fast, and refines it until it's undeniable. You'll have real authority over technical direction and the opportunity to shape how we grow the product engineering team.

You'll work on

• Building the canvas and workflow systems that make complexity feel effortless—our users create deeply nested, multi-step pipelines and expect them to just work

• Extending our media control layer for image and video editing capabilities

• Shipping high-performance, polished UI at the level creative professionals expect from their tools

• Making architecture decisions across our frontend stack (Next.js, Zustand, React Flow, Convex, Vercel)

• Delivering features that span the full stack

We’re looking for people who have:

• 7+ years building web applications, with experience shipping polished products at scale

• 5+ years of deep React and TypeScript experience—you have strong opinions about component architecture, state management, and performance

• Practical experience building high-performance, visually refined web apps

• 0→1 experience building successful products

• A track record of technical leadership: setting direction, making architectural decisions, and elevating the engineers around you

Exceptionally strong candidates might also have experience with:

• AI-native applications

• Niche web media APIs: WebGL (@react-three/fiber), WebGPU, WebCodecs, or WebAssembly

• 3D graphics, or audio/video streaming on the web

• Professional creative tools—TouchDesigner, Ableton, DaVinci Resolve, Blender, etc.

Working at FLORA

Office policy

We work in-person at the Domino Refinery building in Williamsburg, Brooklyn—with views of the East River.

Compensation and benefits

Competitive salary and meaningful equity. We also offer an Equinox membership and comprehensive health and dental coverage.