Sales Development Representative

Job Purpose 

The Sales Development Representative (SDR) is responsible for proactively generating and qualifying outbound leads, initiating first contact with prospective clients, and booking high quality demo meetings for the Business Development Consultants (BDC). This role is heavily focused on outbound prospecting, cold outreach, and pipeline creation through a consultative, data driven sales approach. 

The SDR plays a critical role in driving revenue growth by identifying decision makers, uncovering business pain points, and ensuring only qualified opportunities progress to the sales stage. 

Key Responsibilities 

Outbound Lead Generation & Prospecting 

• Proactively source and generate outbound leads through cold calling, email sequences, LinkedIn outreach, and other prospecting channels 

• Build targeted prospect lists based on industry, company size, and accounting or financial needs 

• Identify and engage key decision makers such as founders, finance managers, and CFOs 

Lead Qualification & Discovery 

• Conduct discovery conversations to understand prospects’ bookkeeping, tax compliance (VAT, IFRS), and financial reporting challenges 

• Qualify leads based on predefined criteria including business size, readiness, budget, and need 

• Clearly assess prospect fit before advancing them in the sales funnel 

High Volume Outreach & Engagement 

• Execute a high volume of daily outbound calls and follow ups with professionalism and confidence 

• Handle objections effectively and position the accounting software as a solution to real business problems 

• Maintain consistent activity levels to meet pipeline and meeting targets 

Demo Scheduling & Handover 

• Schedule qualified demo meetings for the BDC team with a strong emphasis on quality over quantity 

• Ensure prospects are well informed and prepared for the demo 

• Provide clear and accurate handover notes to BDCs to ensure a smooth transition 

CRM & Performance Tracking 

• Accurately update and maintain prospect data in HubSpot CRM 

• Track outreach activity, qualification outcomes, demo attendance, and conversion rates 

• Use data to continuously improve messaging, targeting, and outreach effectiveness 

Cross Functional Collaboration 

• Work closely with Sales and Marketing teams to align on ideal customer profiles and messaging 

• Share feedback with the Team Leader on lead quality, objections, and market insights 

Qualifications

What You Will Bring to the Role 

• Bachelor’s degree in Business Administration, Marketing, or a related field 

• 2–4 years of experience in sales, with at least 2 years in a SaaS environment 

• Strong experience in outbound prospecting, cold calling, and lead generation 

• Fluency in English with excellent communication, listening, and persuasion skills 

• Confidence handling objections and initiating conversations with senior stakeholders 

• Ability to work independently while managing multiple prospects simultaneously 

• Goal oriented mindset with a strong drive to exceed targets 

• Passion for delivering a high quality prospect experience and continuous self improvement 

• Experience in FinTech, Accounting, or ERP software is a strong advantage 

Key Success Metrics 

• Number of qualified outbound leads generated 

• Quality and conversion rate of scheduled demos 

• Pipeline value created for the BDC team 

• Outreach activity consistency and response rates 

Additional Information

If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.

Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation, comprehensive health coverage, professional development opportunities, work-life balance initiatives, an inclusive company culture, and performance bonuses and incentives. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.

About the Company

Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance & Accounting Department.

Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.