Sales Development Representative (SDR)
The Sales Development Representative (SDR) role exists to proactively create new pipeline opportunities by identifying, engaging, and qualifying prospective customers. You will be the first dedicated outbound hire, responsible for structured prospecting across approved outreach channels and generating qualified meetings for the founding team.
This is not a passive, inbound-handling role. You will own top-of-funnel pipeline creation through disciplined daily outreach, sharp personalization, and relentless follow-up. The SDR plays a critical role in ensuring a steady flow of new business opportunities.
Prospecting & Research
- Identify and research target accounts aligned with Abstrabit’s Ideal Customer Profile (ICP)
- Build and maintain lead lists using Apollo.io, LinkedIn Sales Navigator, and similar sourcing tools
- Enrich contact data and verify email addresses before outreach
- Track industry trends, funding rounds, and trigger events to prioritize high-intent prospects
Outbound Outreach Execution
- Execute structured, multi-channel outreach: cold email campaigns, LinkedIn messaging, and occasional cold calls
- Deliver 40–60 personalized touches per day across channels
- Personalize messaging based on prospect’s industry, pain points, tech stack, and company stage
- Maintain consistent follow-up discipline — most conversions happen at the 3rd–5th touchpoint
Lead Qualification & Handoff
- Initiate first-level discovery conversations with prospective customers
- Validate basic business fit and buying interest using BANT or similar qualification frameworks
- Schedule qualified meetings for the founding team / BDMs with proper context briefs
- Ensure smooth handoff with meeting notes, prospect background, and identified pain points
CRM & Reporting
- Accurately log all activities, lead details, and conversation notes in CRM (HubSpot)
- Maintain clean pipeline data — no artificial inflation of activity or lead numbers
- Share weekly activity reports and flag messaging insights (what’s working, what’s not)
Qualifications
- Familiarity with modern sales tools: Apollo.io, Instantly, Lemlist, Clay, Sales Navigator
- Experience selling B2B SaaS, IT services, or technology solutions
- Understanding of AI, automation, or software development as a domain
- Familiarity with AI-assisted outreach platforms and sales automation workflows
- Prior startup or agency experience — comfort with ambiguity and fast iteration
Additional Information
- Ground-floor opportunity — be the first SDR hire and help build the sales engine from scratch
- Direct mentorship from the founding team with IIT Kanpur, Microsoft, and Walmart backgrounds
- Work on cutting-edge AI automation products serving global clients
- Performance-linked incentives with clear, transparent targets
- Fast-track growth path to Team Lead, BDE, or Account Executive as the team scales