Sales Enablement Associate/Specialist
Role: Sales Enablement Associate/Specialist, China International
Reports to: Head of Marketing, Greater China
Location: China Beijing
THE OPPORTUNITY
MiQ is a programmatic media partner who are experts in data science, analytics and omnichannel programmatic trading. We are seeking a motivated, dynamic Sales Enablement Associate to join our growing China team.
You will report to the Head of Marketing in <China> and dot line to the Product Marketing Head of the Global team. You will work closely with the wider global product marketing team as well as sales, account management, trading, product and marketing teams to drive awareness and adoption of our programmatic media solutions in China. The Sales Enablement Associate will have the opportunity to make a significant impact on supporting our commercial efforts in <China> by coordinating our internal go-to-market processes, creating, curating and maintaining collateral, and organising the internal training and enablement program for commercial teams.
If you are an agile and organised individual with an interest in programmatic advertising and a flair for creating marketing collateral, we want to hear from you.
WHAT YOU’LL BE DOING
JOB RESPONSIBILITITES
Your main responsibilities will include:
- SCOPING: Capture and curate needs, problems, and opportunities for our sales and trading team in China. Undertake competitive and market analysis and build any local competitor battlecards.
- DEVELOPMENT: Develop a deep knowledge of the capabilities of our product solutions and how they drive outcomes for marketers, in order to effectively build and communicate the marketing narrative, benefits and processes to sales and their clients, as well as traders and analysts internally. Help keep alpha and beta testing on track and organise internal cross-departmental GTM syncs.
- LAUNCH: Collaborate with global and local internal stakeholders to execute and measure all aspects of MiQ’s go-to-market, including: curating and maintaining the sales collateral portal for <China> / producing collateral including pitch slides, one pagers and case studies / coordinating internal product communications / organising a regular training schedule to roll out releases internally.
- REFINEMENT: Support the measurement & reporting of product adoption, refine and update collateral/ package solutions for key verticals or client types / undertake additional internal training as needed.
YOUR DESIRED QUALIFICATIONS
- 2-3 years professional experience, preferably in a product marketing or sales enablement role
- Experience in a technology, ad tech, martech or SaaS business
- Basic knowledge of the programmatic advertising ecosystem
- Experience creating slides, one pagers or case studies
- Super-organized and proactive, can demonstrate effective project management
YOUR CORE COMPETENCIES
PROJECT MANAGEMENT:
- Clarifies expectations in order to deliver requirements
- Proactively communicates progress and follows up on deliverables from stakeholders to keep projects on track.
- Proactive in following and improving team processes with attention to detail
- Monitors and maintains quality of deliverables from other stakeholders
- Can schedule events effectively across calendars and timezones
ANALYSING:
- Proactively seeks to understand and is comfortable with the highly technical detail of MiQ’s products.
- Learns to access and curate reporting and data from various platforms & sources
- Ability to correctly interpret qualitative and quantitative data and extract success metrics
- Ability to analyse competitor weaknesses and MiQ strengths at a feature level to create compelling and differentiated market messaging.
PRODUCT STORYTELLING:
- Can create compelling product storytelling and messaging based on information provided about MiQ’s market, products and clients needs.
- Can distil complex concepts into simple messaging
COLLABORATION:
- Builds strong positive stakeholder relationships.
- Understands cultural differences and adapts approach to stakeholders accordingly.
- Proactively open and transparent on work priorities and progress with all stakeholders.
- Approaches change and the need for agility with a positive attitude.
COMMUNICATION:
- Can speak clearly to a given audience in order to achieve the objectives of the presentation.
- Flawless command of the English language; written communication is always compelling, mistake free and in MiQ’s Tone of Voice.
- Creates a range of suitable content outputs that showcase a detail-orientated approach, an eye for design, and are always within MiQ’s brand guidelines.
WHO YOU ARE
YOUR PERSONALITY
We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.
- Passion – We love and live what we do.
- Determination – We always find a way to ‘figure it out’.
- Unity – We hold each other accountable. We win and lose as a team.
- Agility – We anticipate the unexpected, embrace and adapt to change.
- Courage – We dare to think unconventionally.
WHO WE ARE
COMPANY & MISSION
We’re MiQ, a programmatic media partner for marketers and agencies.
We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure our clients are always spending their media investments on the right things in the right places.
Our business keeps growing and our company keeps getting better because we keep hiring smart new people.
People who can challenge conventions and shake things up. People who want to connect with people all over the world to make great things happen. People who are as excited by the opportunities of programmatic marketing as us.
If that sounds like you, we’d love to hear from you.