SEO/SEM Specialist
Role: Account Manager
Reports to: Account Director, Head of Account Management, China
Location: China (Shanghai/Beijing/Guangzhou)
What you’ll do
We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.
As an Account Manager in our Account Services team, you will be responsible for retaining and growing our key accounts via strategic partnerships, underpinned by successful campaigns and best in class service. You will also act as a mentor to junior members of the Account Services team to ensure the department is always developing and fostering the next generation of Account Managers.
JOB RESPONSIBILITITES
Your main responsibilities will include:
Client Management
- Develop client-specific strategy alongside stakeholders from Sales, Trading, DnA, and Marketing teams.
- Confidently pivot focus and priorities based on new information whilst steering towards the end goal.
- Protect and grow MiQ’s key accounts via upsell/cross-sell.
- Actively listen to stakeholders and clients to understand their needs, and identify opportunities and solutions that cater to those needs.
- Flex to the needs of each client without compromising MiQ in the process and resolve any issues swiftly and without fallout.
- Maintain regular communication with all accounts including scheduling, hosting, and supporting on face-to-face meetings, entertainment & business reviews.
- Maintain strong knowledge of industry trends and the impact of these on MiQ and our clients.
Campaign Management
- Media Plan:
QA of pre-campaign documents.
- Develop a detailed media plan based on Sales input, outlining budget allocation and campaign strategy.
- Project management build of creative assets & other campaign setup requirements.
- Manage creative tag trafficking
- Campaign activation:
- Request and deliver screengrabs.
- Ensure client reporting is setup.
- Monitor pacing and performance of campaigns.
- Requests for campaign upweights where appropriate.
End of campaign:
- Manage and deliver post-campaign reporting and insights.
- Manage re-booking of BAU activity.
Administrative Support
- CRM (Salesforce) - IO management & understanding of Sales pipeline.
- Reconciliation of bookings where appropriate.
- Support with investigation and resolution of invoice queries.
Technical Support
- Implementation and troubleshooting tracking pixels.
- Knowledge of Tag Management Systems (GTM, Tealium).
- Troubleshooting campaign issues with the support of the Tech team
Product & Industry knowledge
- Understanding of MiQ’s product suite including requirements for activation & USPs vs competitors.
- Research into industry trends and the impact of these on MiQ, our clients as well as the wider digital landscape.
Insight delivery
- Proactively connect multiple data points to deliver insight driven recommendations for clients during and post campaign.
- Recognise patterns and points of differentiation to deliver robust and actionable insights.
What you’ll bring
- ~3+ years in an advertising/media agency (or similar)
- Working in a team environment
- Client-facing experience in programmatic advertising (Client Services/ Sales Support/ Ad-Ops background)
- High attention to detail
- Reliable
- Extremely organised
- Proactive
- Willing to learn
- Excellent communication skills
- Alignment with MiQ's core values/culture
- A can-do attitude, with a dream to grow alongside us.
We’ve highlighted some key skills, experience, and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role or another opportunity at MiQ.
What’s in it for you
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work.
Benefits
Every region and office have specific perks and benefits, but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job-specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- 25 days annual PTO, paid parental leave
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
WHAT WE VALUE IN OUR PEOPLE
Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.
- Passion – We love and live what we do
- Determination - We always find a way to figure it out
- Unity – We back each other and challenge each other
- Agility – We anticipate the unexpected, embrace and adapt to change
- Courage – We dare to think unconventionally
At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.