Salesforce Consultant - Data Cloud
Experience: 8+ years
Must Haves:
- Configure and optimize Data Cloud platform to meet business needs.
- Integration of Data Cloud with
- Salesforce CRM
- Salesforce MC
- Salesforce Marketing Intelligence
- Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)
- Snowflake
- Other sources
- Set up and manage data streams from various sources, ensuring seamless data flow
- Configure and develop criterias for Identity management, data transformations and calculated insights
- Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoint such as website, MC engagement using data transformations and calculated insights
- Configure data transformations for data lake objects
- Develop and maintain data models that enhance data quality and usability.
- Assist in the creation of data segments and support marketing and analytics teams.
- Monitor the platform to detect and resolve disruptions or errors promptly
- Onboard, train, and support new users on Data Cloud functionalities.
- Work closely with business stakeholders to gather and understand
requirements. - Provide consultation to business stakeholders on best practices.
- Advise business stakeholders on utilizing new features that align with their use
cases
Good to Haves:
- Experience with other data management platforms such as Snowflake, BigQuery, Amazon Redshift, etc
- Experience with other data visualisation tools such as Power BI, Tableau, Looker, Google Data Studio, etc
- Experience with CRMA (Customer Relationship Management Analytics) dashboards, including:
- Requirements analysis
- Configuration
- Data mapping