Search Engine Marketing Analyst

Job Overview

To develop SEM campaigns and accounts around keywords/terms that relate to Namshi’s products. Generate traffic/ downloads for the Namshi app and site, optimize the traffic to drive conversions in line with the targets given.

Responsibilities

• Produce, deliver and optimize highly effective campaigns that have a direct and measurable effect on sales and profit figures

• Implement the SEM strategy with the eCommerce Manager in line with the overall business strategy

• Test new Google products and ensure Namshi is a part of Beta programs

• Monitor, report, analyse and optimize campaigns to meet targeted KPIs

• Ensure the growth and profitability of the channel through constant set up of new campaigns

• Stay up to date on new and existing search engines, tools, best practices and how other
  organisations and other Rocket ventures use them, so that the company can continue to be an
  early adopter of these technologies

Requirements

• 2+ years’ experience in Google Adwords in e-commerce

• Arabic verbal and written skills a must

• Proficient in Microsoft excel

• Numerically inclined and results oriented

Key Performance Indicators

• Gross and shipped non-branded revenue

• CIR

• % revenue to business revenue overall

• % app downloads to overall downloads

Additional Information

Competencies

· Excellent communication and managerial skills

· Very strong attention to detail and excellent creative eye

· Excellent knowledge of brands and trends

· Strong and proven experience in E-commerce studio environment

· Excellent results orientation

· Adaptability to change

· Proactive, motivational, inspiring.

· Quick learner on new systems, proficient in Microsoft Office and knowledge of Capture One software