Senior ABM Program Manager
$125k - $208k USD
Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!
About the Role
Yext is redefining how enterprise brands grow in an AI-first world, and we’re seeking a strategic, analytically rigorous Account-Based Marketing Manager to own the design and performance of our ABM programs. This role will lead ABM orchestration, testing, and reporting, turning our target account list into measurable revenue outcomes through tightly defined plays and continuous optimization. Success is measured by account and contact-level engagement, pipeline, and retention outcomes across strategic accounts.
What You’ll Do
ABM strategy & program design
- Own the ABM strategy and operating model to drive engagement and revenue outcomes across strategic accounts.
- Define account tiering, coverage requirements, and engagement frameworks through analysis, market research, and collaboration with marketing, sales, and customer success teams.
- Design highly personalized plans for top-tier accounts that include custom content, executive-level plays, and tailored experiences.
- Conduct account and contact-level research to create personalized messaging and content strategies to maximize engagement and conversion rates.
- Create clear and creative ABM program briefs that channel teams can execute against (audience, message, offer, CTA, success metrics).
Cross-functional orchestration
- Work closely with Product Marketing to define account-level messaging and value props.
- Partner with Field & Events Marketing to integrate the ABM strategy into global event plans.
- Align with Sales/BDRs to ensure account and contact-level plays are integrated into account planning and outbound playbooks.
- Work across functions to continuously optimize creative, messaging, content, and channel mix based on performance and insights.
- Act as a strategic advisor to sales and executive leadership, providing data-driven insights on account health and trends across strategic accounts.
Measurement & reporting
- Define testing standards: hypotheses, sample sizes where feasible, success metrics, and decision rules for scaling.
- Maintain a library of what’s working (by persona/vertical/stage) and formalize learnings into playbooks.
- Partner closely with marketing operations to optimize tooling and reporting to track account engagement and ROI.
- Build dashboards and reporting cadences to track account engagement health and pipeline impact.
- Produce monthly/quarterly executive reporting on performance, insights, and recommended shifts in strategy or investment.
What You Have
- 10–12+ years in B2B marketing, with 4–6+ years in ABM strategy/program leadership (enterprise SaaS preferred).
- Proven success designing ABM programs that support $100K+ ACV enterprise sales motions.
- Deep experience with segmentation/tiering, persona strategy, buying groups, and journey-based plays.
- Strong analytical and reporting capability; experience building dashboards and connecting programs to pipeline outcomes.
- Demonstrated ability to lead through influence in highly matrixed orgs.
- Proficiency with ABM and marketing ops tooling (e.g., 6sense/Demandbase/Salesforce, Marketo/HubSpot; BI tools a plus).
#LI-PV1
Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.
Annual Base Pay Range
$124,650—$207,500 USD
Yext is an equal opportunity employer committed to building a results-driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers.
It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.
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