Director, Growth Channels
Director, Growth Channels
Location: Charlotte, NC
About the Role
Home Solutions is seeking a Director of Growth Channels to lead strategy, performance, and scaling across emerging paid media channels — with an initial surge on Paid Social.
This role sits at the center of a growing acquisition engine responsible for turning new paid channels into durable, scalable drivers of revenue and margin while also managing to our strategic partner’s KPIs. You will own the strategic direction, economics, and operational execution of a growth P&L while building the systems, experimentation frameworks, and team required to scale it.
This is a highly entrepreneurial leadership role designed for someone who thrives in fast-moving environments and enjoys building new revenue engines from the ground up. The Director will partner closely with leadership across marketing, analytics, product, and operations to identify opportunities, pressure-test hypotheses, and translate insights into measurable growth.
Success in this role requires both strategic thinking and operator instincts — someone who can zoom out to define channel strategy and unit economics, while also getting under the hood of campaign performance, creative testing, and conversion dynamics.
This role also carries a mandate to actively push the boundaries of how we operate through AI. We expect our leaders to go beyond surface-level tool adoption — leveraging AI to fundamentally reshape creative development, campaign operations, and analytical workflows in ways that compound both efficiency and effectiveness over time.
Ultimately, you will lead the effort to transform emerging paid media channels into core growth drivers for the business.
Your Day-to-Day
Own and Scale Growth Channel Strategy & Performance
- Own the performance, strategy, and economics across emerging paid channels including Paid Social and Display.
- Drive measurable growth in revenue, customer acquisition, and marketing efficiency.
- Evaluate channel performance through the lens of unit economics, funnel conversion and long-term customer value while hitting the KPIs for our strategic partners.
- Define the strategic roadmap for emerging growth channels, including investment allocation, experimentation priorities, and scaling plans.
- Partner with analytics and finance teams to develop forecasting models and performance dashboards that guide investment decisions.
- Translate channel-level data into actionable insights that inform strategy and drive business outcomes.
- Identify opportunities to unlock incremental growth, improve margins, and remove operational bottlenecks.
Lead Experimentation and Creative Performance
- Establish a rigorous experimentation framework across creative, targeting, bidding strategies, and landing pages.
- Build and iterate on high-performing ad creative and messaging that resonates with key customer audiences.
- Continuously test new audience segments, formats, and acquisition strategies to identify scalable performance drivers.
- Conduct regular market and competitive research to surface insights that sharpen creative strategy across ads and landing pages.
Build the Systems and Team to Scale
- Design scalable processes, tooling, and operational frameworks to support channel growth.
- Leverage AI tools and emerging technologies to increase creative output, experimentation velocity, and operational efficiency.
About You
- Bachelor’s degree with a strong record of academic and professional achievement.
- 5+ years of experience in performance marketing, growth strategy, consulting, business operations, or a high-growth operating role.
- Proven experience owning marketing performance tied directly to P&L outcomes.
- Creative thinker and ideator with a track record developing marketing strategy and messaging that effectively reaches the right target audience.
- Exceptional structured problem-solving and analytical skills with experience evaluating funnel performance, CAC, and marketing ROI.
- Strong business judgment and the ability to connect channel-level insights to strategic and financial impact.
- Demonstrated track record of building and scaling growth initiatives or marketing programs.
- Comfortable operating in ambiguity and driving clarity in fast-moving environments.
- Clear, direct communicator with the ability to influence senior stakeholders and cross-functional partners.
- AI-native mindset, actively leveraging emerging tools to increase speed, insight, and output.
- Competitive, high-ownership mentality with a strong bias toward action.
- Experience in digital marketplaces, lead generation, or multi-sided platforms is helpful but not required.
- Understanding of paid media channels such as Meta, Display, or emerging acquisition platform, preferred but not required.
Why You Should Join Us
- Results: Home Solutions is the fastest-growing marketplace company in the home services category
- Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999. Home Solutions is shaping the industry’s digital transformation and creating modern experiences to better serve consumers and service providers
- Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission
- Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless
- Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly
- Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially and looking for a leader who excels at capital allocation
- Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun
The Package
We offer a competitive base salary based on experience. As a full-time team member at Home Solutions, you'll also enjoy a comprehensive benefits package, including health, medical, and vision insurance, a 401(k) match, short-term disability coverage, and a cell phone reimbursement. Additionally, we support your well-being and growth with flexible time off, a bi-annual $500 Relax & Recharge bonus, a learning and development stipend, and a Charity Match program to give back to causes you care about.
About Us
Launched in Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and matches homeowners with the right service provider to meet their needs. Our purpose is simple: Simplify Home Services. We aspire to transform the way homeowners and end-service providers engage. Through our media, alerts, and brand solutions, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories.
Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio includes several businesses and over 50+ websites that help consumers navigate choices through online marketplaces. Headquartered in Raleigh and Charlotte, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a "get after it" mentality.
EEOC Statement
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.