Senior B2B Marketing Manager, New Venture

We’re looking for a Senior B2B Marketing Manager to help take a brand-new product from early traction to a repeatable go-to-market motion. This is a true 0→1 role: new product, new brand, and early customers, with the opportunity to define how we show up in the market from the ground up.

You’ll own positioning, launches, and early demand, working closely with the founders, product, and design to turn a complex AI product into something customers clearly understand and want to buy.  This IC role will report directly to the General Manager of the New Venture. This role defines our first real footprint in the market. You’ll help shape how customers understand the product, influence early revenue, and build the foundation for a scalable marketing function as the company grows. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office.

What you’ll do:

• Define our initial go-to-market strategy for a new AI product
• Establish positioning, messaging, and category narrative from scratch
• Lead early product launches and customer-facing storytelling
• Design and run early demand experiments to find what works
• Partner closely with sales on enablement, feedback loops, and early deals
• Work with product and design to shape onboarding and first impressions
• Turn early customer learnings into sharper messaging and GTM focus

What success looks like in this role:

• Generate and influence high-quality demo, pilot, and sales conversations with our ICP, focusing on signal and conversion quality over raw volume.
• Develop and validate messaging that clearly explains the New Venture's value, differentiation, and role within an existing benefits stack, and measurably improves conversion across website, outbound, and sales materials.
• Design and run experiments, turn buyer and customer insight into action, and partner cross-functionally to create repeatable GTM foundations for growth.

What you’ll bring:

• 5-7+ years of B2B marketing experience, with 0→1 or early-stage products
• Experience bringing new products or brands to market
• Strong ability to simplify complex or technical products (AI experience a plus, not required)
• Comfortable operating with limited data, evolving strategy, and high ownership
• Hands-on operator who can execute while setting direction
• Strong cross-functional collaborator with product, design, and sales
• Experience marketing AI, data, or technical B2B products preferred
• Background in early-stage startups or venture-backed companies preferred
• Experience shaping early ICP definition and GTM motion preferred

The target base salary range for this position is $121,500 -  $153,830 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Databaseat minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medicalaccounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access toWellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.