Senior Brand Manager - Delivery & Digital Value
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value - two of the most exciting and fast‑growing areas of our business. This is a high‑impact role at the heart of our award‑winning Customer Experience Marketing team, where you’ll shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to one of the UK’s most loved brands.
What You’ll Be Doing:
You’ll be the strategic and creative lead for McDelivery and Digital Value, turning insight into powerful brand campaigns that drive relevance, frequency and customer engagement. Working closely with our agencies, cross‑functional partners and global teams, you’ll bring big ideas to life across TV, digital, social and large‑scale brand platforms.
You’ll take ownership of:
- Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
- Translating customer insight into simple, inspiring creative direction.
- Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
- Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines, budgets and approvals to ensure smooth delivery.
- Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
- Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
- Coaching and developing one direct report, helping them grow and deliver their best work.
Qualifications
What You’ll Bring:
We’re looking for a creative, strategic marketer with a passion for brand building and a strong track record of delivering standout campaigns.
You’ll thrive here if you have:
- 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
- Proven experience leading end‑to‑end TTL campaigns with creative excellence.
- A strong understanding of cross‑channel marketing, especially digital and social.
- The ability to turn insight into simple, compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative, positive approach and a passion for developing others.
- A commitment to diversity, inclusion and representing the communities we serve.
Additional Information
Company Vision and Culture…
Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonald’s we are People from all Walks of Life...
People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”
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