Senior Brand Media Manager
Who We Are
Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches.
Zoopla is more than a property portal. Over 5 million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers (estate agents and housebuilders). The business is investing in leveraging its scale and reach to build new, AI-driven experiences that engage movers and unlock value and a strong return on investment for customers.
Our guiding behaviours define how we work together and what we expect from one another. These behaviours are to keep it simple, take ownership, make it better and win together. We strive for progress not perfection and have no doubt that we can achieve our ambitions if we focus on the right things, give it our all and do it together.
What You’ll Do
As Senior Media Manager, you will take full ownership of our Above The Line (ATL) brand media budget, acting as the primary strategic lead for our agency relationship with Zenith. You will report to the Brand Marketing Lead but also work in lockstep with our Head of Digital Marketing and in-house Performance Marketing Manager given Zoopla’s Brand Digital activity is managed in-house. As a result, you will truly sit at the intersection of the Brand and Digital Teams to ensure a seamless "full-funnel" approach to our media deployment.
This is a high-impact role requiring a "challenger brand" mentality. You will be responsible for making every pound of our multi-million pound media budget work harder than the competition through relentless optimisation, sophisticated modeling, and persuasive stakeholder management.
On a Daily Basis
- Strategic Media Ownership: Lead the briefing, planning, and activation of all consumer-facing brand media (TV, VOD, OOH, Audio, etc.). You will define the brand media strategy that helps Zoopla stand out against competitors and that ultimately supports revenue growth by driving the right value for our paying customers (estate agents and housebuilders).
- Agency Management: Manage our media agency Zenith to deliver best-in-class planning and execution. You will also maintain a dotted-line relationship with the Group Head of Media to align agency standards across USwitch and Confused.com.
- Integrated Digital Collaboration: Partner closely with the Head of Digital Marketing and the in-house Performance Marketing Manager to consider total media budget phasing as well as brand digital strategy and deployment.
- Performance & Measurement: Deliver clear, concise weekly views on performance to the Brand Marketing Lead, VP of Marketing and wider C-suite. You will leverage econometrics, media modeling, and brand tracking to prove KPI impact and ROI.
- Media Budget Optimisation: Manage and optimise brand media budgets with extreme detail-orientation, ensuring maximum efficiency and best practice tactics for a challenger brand. Hunting opportunities to use AI to make your planning faster, better, more impactful.
- Stakeholder Influence: Manage and persuade C-suite stakeholders, translating complex media data into concise, simple but compelling narratives that drive business decisions.
Who You Are
- A proven track record (8+ years) building brand marketing, media and campaign efforts, ideally for another marketplace or technology brand.
- A strong knowledge of growing brands through media. You have confidence and experience in owning media direction and execution through a full breadth of brand channel and media partnerships. Experience delivering regional media tactics to support local marketing growth is preferable.
- ROI-minded, using data and measurement to inform and justify every pound to spend. You have a Linkedin full of media owner relationships and you love negotiating media deals that drive cost-effective brand impact.
- Totally confident in managing external agencies, continuously interrogating media plans to ensure you are comfortable with every channel, forecast and pound on the plan. You have a clear point of view on how to improve processes that keep your stakeholders informed and aligned.
- Thrive in fast paced environments that require flexibility and regular sharing across different levels of stakeholders. You’re an excellent communicator with strong verbal and written skills, happy to present work at any moment.
- Proactive and humble but also extremely passionate about your craft, with a solutions-driven mindset and sense of pride and responsibility to work hand-in and deliver great results with the wider Marketing team.
Where You’ll Be
At Zoopla we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third in-office day of your choosing.
Our home in Tower Bridge is a wonderful hub for collaborative and individual working, with space to socialise and exercise. On our doorstep you’ll find buzzing Borough, Bankside and Bermondsey, not to mention soaring river views.
Benefits
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary